Optimise for video-driven SERPs and the Video Carousel: schema markup, thumbnails, transcripts, hosting vs platforms, and measurement tips to boost visibility.
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Learn what index bloat is, how it harms rankings and crawl budget, and step-by-step fixes to remove and prevent it—practical technical SEO tips.
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Understand E-E-A-T in SEO, how Google evaluates experience, expertise, authority, and trust, and why these signals influence search rankings.
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Learn how keyword-rich Google Reviews boost local search visibility, improve rankings, and attract nearby customers — plus tips to generate and optimize them.
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Learn how to stay visible in AI-powered search using five proven optimisation principles designed for zero-click and generative results
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Understand entity-based SEO and learn how to optimise content for Google’s Knowledge Graph to improve authority, relevance, and AI search visibility.
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