GA4 Setup & Configuration
Complete property setup, data streams configuration, event structuring, and conversion tracking implementation.
Data-driven marketing decisions depend on accurate tracking. With the transition from Universal Analytics to Google Analytics 4 (GA4), businesses must reconfigure their analytics infrastructure to maintain data integrity and performance visibility.
DigiBirds360 provides specialized Google Analytics 4 consulting services designed to implement advanced tracking systems, configure events correctly, and ensure precise performance measurement.Improper GA4 setup leads to inaccurate reporting, broken attribution, and unreliable marketing insights.
This approach leverages an event-based tracking model with cross-device capabilities to capture accurate user behavior across platforms. It includes enhanced ecommerce measurement for deeper sales insights, predictive metrics to forecast performance trend.
Our approach combines advanced analytics expertise with precise event tracking implementation to capture accurate, actionable data. Through data-driven performance optimization and clear marketing attribution models, we help businesses understand exactly what drives results.
Complete property setup, data streams configuration, event structuring, and conversion tracking implementation.
Migration from Universal Analytics to GA4 with data mapping, event recreation, and goal alignment.
Form submissions, Button clicks, Scroll tracking
Enhanced ecommerce configuration including product views, add-to-cart, checkout steps, and revenue attribution.
Advanced tag configuration and event deployment using Google Tag Manager.
Accurate conversion tracking and clear attribution modeling provide a complete view of how each marketing channel contributes to results. With improved ROI measurement and detailed funnel analysis, businesses can identify performance gaps and optimize campaigns effectively.
Reliable eCommerce revenue tracking further ensures precise reporting, enabling stronger data-driven decision-making and smarter budget allocation for sustainable growth.
Analytics Audit
Tracking Architecture Design
Technical Implementation
Testing & Validation
Reporting & Optimization Alignment
A. Yes. GA4 has replaced Universal Analytics and is now Google’s primary analytics platform.
A. Yes, with proper enhanced ecommerce configuration and event setup.
A. Yes. We handle complete migration from Universal Analytics to GA4.
A. Basic setup can take a few days, while advanced ecommerce or custom tracking may require additional configuration time.
