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App Store Optimization (ASO)

With millions of apps competing on Google Play and the Apple App Store, ranking visibility directly impacts downloads and revenue. If your app is not appearing for high-intent searches, you are losing potential users every day.

Consult with an Expert
with over 10 years of experience

DigiBirds360 provides performance-focused App Store Optimization (ASO) services designed to improve keyword rankings, increase organic installs, and maximize app listing conversion rates. Our strategy combines keyword intelligence, competitor benchmarking, creative optimization, and continuous performance tracking to deliver sustainable growth. We identify high-volume, high-intent keywords aligned with user search behavior and strategically map them across metadata fields.

What is App Store Optimization (ASO)?

What is App Store Optimization (ASO)?

App Store Optimization is the process of improving an app’s visibility within app store search results and optimizing listing elements to increase organic downloads and install conversion rates.ASO enhances both discoverability and conversion by optimizing ranking signals such as keywords and engagement factors like visuals, ratings, and reviews.

Reduce paid acquisition dependency Improve keyword rankings Increase organic app installs. Lower cost per install (CPI) Improve install conversion rate

Why Your App Needs ASO

More than 70% of app downloads begin with a search inside the app store. If your app is not ranking for relevant keywords, you are missing high-intent users ready to install.

A structured ASO strategy helps you:

  • Increase app discoverability across Apple App Store and Google Play.
  • Rank consistently for relevant, high-intent keywords.
  • Drive sustainable organic installs without increasing ad spend.
  • Optimize app titles, subtitles, and descriptions for better indexing.

Our App Store Optimization Services

Public Relations Network

ASO Audit and Competitive Analysis

We conduct a comprehensive audit of your app’s current performance, category competition, keyword positioning, and ranking gaps to identify growth opportunities.

Advanced Keyword Research and Strategy

We identify high-volume, high-intent keywords aligned with user search behavior and strategically map them across metadata fields.

App Store Conversion Rate Optimization

We analyze user interaction patterns and refine listing elements to increase the percentage of visitors who install your app.

Ratings and Review Optimization Strategy

We implement structured review management strategies to enhance trust signals and improve ranking performance.

Ongoing Monitoring and Performance Tracking

ASO is continuous. We monitor keyword rankings, algorithm updates, and install trends to maintain and improve competitive positioning.

Creative Asset Optimization

App icons, Screenshots, Feature graphics, Preview videos

Why Choose DigiBirds360 as Your ASO Agency

We optimize for installs, engagement, and long-term app success — not just rankings, Deep understanding of Google Play and Apple App Store ranking factors.

Higher app store rankings Increased organic downloads Lower acquisition costs Improved conversion rates Enhanced brand visibility

This ensures maximum discoverability while maintaining clarity and persuasive messaging.

industry Digital Marketing

Process

Process

1

Discover Goals

We evaluate competition intensity, keyword demand, and ranking benchmarks within your category.

2

Build Strategy

We build a structured keyword targeting framework focused on high-impact ranking opportunities.

3

Create & Schedule

We optimize all ranking-relevant and conversion-focused elements of your app store listing.

4

Engage & Monitor

We refine creatives and messaging to increase install percentage and improve user engagement.

5

Report & Refine

We strengthen credibility signals that influence both algorithms and user decisions.

FAQs

FAQs

Q. What are white label SEO services?

A. White label SEO services allow agencies to offer SEO solutions under their own brand, while execution is handled by a specialised partner like DigiBirds360.

Q. How does SEO outsourcing benefit agencies?

A. SEO outsourcing reduces operational costs, enhances scalability, and provides access to specialised expertise without hiring internal teams.

Q. What is included in reseller SEO services?

A. Reseller SEO services typically include technical optimisation, content strategy, keyword research, link building, reporting, and performance tracking.

Q. How long does SEO take to show measurable results?

A. Most campaigns demonstrate measurable improvements within three to six months, depending on industry competition and website authority.

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