Sparsh Hospital — Orthopedic Specialty Care

About the Client

Sparsh Hospital, widely recognized for its orthopedic expertise, faced a discoverability gap—its proven clinical excellence wasn’t fully reflected in digital search results. As a result, people looking for top orthopedic care or knee replacement specialists often overlooked Sparsh, despite its strong treatment outcomes and trusted reputation.

Challenge

Sparsh Hospital, known for orthopedic excellence, had a challenge: translating specialty expertise into AI visibility. Users searching 'best orthopedic hospital' or 'knee replacement specialist' weren't finding Sparsh despite the hospital's strong clinical outcomes.

The Strategy

We built Sparsh's AI visibility around specific procedures and outcomes: joint replacements, sports medicine, spine surgery, and trauma care. The content strategy emphasized surgeon credentials, procedure volumes, and patient recovery stories that AI systems could reference when answering specific medical queries.

The Results

Key Insight

Specialty hospitals benefit enormously from AI visibility because users searching for specific procedures are highly qualified leads. These aren't casual browsers—they're patients actively seeking the best provider for their condition.