Bajaj Markets — Financial Services Marketplace

About the Client

Bajaj Markets, India’s leading financial marketplace offering 140+ products from 100+ partners, faced the challenge of capturing users actively researching financial solutions online. Despite strong brand awareness, $20.6M in annual revenue, and a 461K-strong social following, visibility across specific financial search queries remained inconsistent.

Challenge

Bajaj Markets, India's 'Financial Supermarket' with 140+ products from 100+ partners, needed to capture users researching financial products through AI. With $20.6M in annual revenue and 461K Instagram followers, the brand had strong awareness but inconsistent AI visibility for specific financial queries.

The Strategy

We optimized Bajaj Markets' AI presence around decision-stage queries: 'best personal loan rates', 'credit card comparison India', and 'how to check CIBIL score'. The strategy positioned Bajaj Markets as the neutral comparison platform rather than a single-product provider.

The Results

Key Insight

Financial product research is moving rapidly to AI assistants. Users asking 'which credit card is best for me' expect personalized, comparison-based answers—exactly what Bajaj Markets provides.