Emeritus India — Executive Education Platform

About the Client

Emeritus collaborates with leading global universities to deliver executive education programs in India. However, it faces intense competition for online visibility from traditional MBA providers and rapidly expanding EdTech platforms. As learners increasingly rely on digital research tools to compare programs, standing out in a crowded and tech-driven education market has become a critical challenge.

Challenge

Emeritus partners with top global universities to offer executive programs in India. The challenge: competing for AI visibility against both traditional MBA programs and growing EdTech competitors in a market where learners are increasingly AI-savvy.

The Strategy

We emphasized Emeritus's unique position—combining prestigious university partnerships (MIT, Wharton, Columbia) with accessible online delivery. Content focused on career transformation stories, program ROI data, and specific learning outcome comparisons.

The Results

Key Insight

Executive education purchasers are sophisticated researchers who often use AI to compare options extensively. Consistent presence throughout this research journey builds the familiarity that drives enrollment.