Mohit Singh
To increase non-branded keyword visibility, improve organic traffic across key service pages, and overcome technical SEO limitations across a regionally distributed content ecosystem.
|
Area |
Issue |
|
Content Duplication |
Same blog content reused across APAC sites hurt rankings |
|
Hreflang Tags |
Missing for TH, HK, MO – causing incorrect geo-ranking |
|
URL Structure |
Pages using numeric IDs instead of readable slugs |
|
Backlink Building |
Neglected; no active APAC link acquisition strategy |
|
Content Optimization |
Mismatch between content and actual keyword opportunities |
|
Focus Area |
Action |
Benefit |
|
Global Property Optimization |
Improve visibility on high-competition keywords |
Boost SERP CTR + leads |
|
Non-Branded Keyword Focus |
Build traffic from broader user base |
Drive new users, reduce brand dependency |
|
AEO / Answer Optimization |
Target featured snippets + voice search |
Improve discoverability & user experience |
|
SEO-Friendly Content Expansion |
Landing pages for key services and regions |
Capture specific long-tail traffic |
|
Google Discover & Social Traffic |
Expand mobile-first content strategy |
Lead generation via discover surfaces |
|
Ranking Bucket |
Initial |
Current |
Change |
|
Top 10 |
140 |
171 |
+31 |
|
11–20 |
37 |
23 |
–14 |
|
21–50 |
25 |
43 |
+18 |
|
51–100 |
24 |
28 |
+4 |
|
Not in 100 |
56 |
29 |
-27 |
✅ 22% increase in Top 10 rankings
✅ 48 keywords improved ranking visibility
|
Month |
2023 |
2024 |
Growth |
|
May |
194,764 |
348,985 |
+79% |
|
June |
291,258 |
317,859 |
+9% |
|
July |
286,132 |
340,847 |
+19% |
|
Aug |
272,893 |
297,261 |
+9% |
|
Sept |
260,619 |
245,496 |
–6% |
✅ Traffic surged by 79% YoY in May
|
Keyword |
Monthly Volume |
Baseline |
Current Rank |
|
Green Lease |
5,000 |
Not in Top 50 |
1 |
|
What is Green Lease |
500 |
Not in Top 50 |
4 |
|
Green Lease Real Estate |
50 |
Not in Top 50 |
2 |
|
Sustainability and ESG Services |
10 |
Not in Top 50 |
5 |
✅ All targeted ESG-related keywords moved from invisible to Top 5
|
Keyword |
Volume |
Initial Rank |
Current Rank |
|
Property Accounting Services |
590 |
12 |
3 |
|
Retail Real Estate Advisors |
260 |
59 |
6 |
|
Office Leasing Advisors |
590 |
9 |
2 |
|
Retail Project Management Company |
260 |
22 |
6 |
|
Project Management Services |
500 |
17 |
9 |
|
Hotel Valuation Advisors |
880 |
NA |
10 |
|
Retail Investment Advisors |
1,300 |
NA |
9 |
Organic Engagement
Organic Result
Profit Gain
