Mohit Singh
A leading B2B SaaS company aimed to establish itself as a thought leader in AI for Supply Chain while driving registrations for its IT & AI workshops. The challenge was to generate high-quality leads at scale across multiple regions while ensuring strong engagement from decision-makers.
We developed a full-funnel, multi-channel strategy over a two-month period to effectively balance reach, precision targeting, and conversion.
• Top Funnel: Built awareness using Meta and LinkedIn to reach relevant audiences at scale
• Mid Funnel: Engaged users with compelling video and content highlighting AI-led transformation
• Bottom Funnel: Converted prospects using retargeting and email nurture journeys
Senior decision-makers including Supply Chain Heads, CIOs, and CTOs across Manufacturing, Logistics, Retail, and FMCG industries in India, the UK, and the Middle East.
We activated three key channels:
• Meta Ads to drive scale and cost-efficient reach
• LinkedIn Ads to target high-intent B2B audiences with precision
• Email Marketing leveraging first-party data to nurture and convert leads
Our integrated approach delivered strong performance across all key metrics:
• 2,170 total leads generated
• ₹161 blended cost per lead
• 12.7% conversion rate
• 60% workshop attendance rate
• Meta enabled scalable lead generation at efficient costs
• LinkedIn delivered high-quality, senior-level audiences
• Email marketing significantly boosted final conversions
• AI-focused messaging strongly resonated with the target audience
Beyond lead generation, the campaign successfully positioned the client as a credible AI thought leader in the supply chain space, while delivering a strong balance between scale and quality.
