SEO Success: 360.53% Increase in Organic Traffic and 180% Rise in GMB Calls

About the Client

The Client:

Recovery squad is one of the best data recovery service providers in Australia. They recover data that other companies are unable to retrieve, and they have the most experienced and qualified engineers in the industry.

Recovery squad mission is to maximize the chances of a successful data recovery while offering the ultimate customer service experience. We understand the value of digital data and the impact of its loss – whether critical business files or precious family photos.

When they connected with our team then they wanted to achieve higher visibility on the web. They wanted to expand their business in pan Australia. For this, they decided to make search engine optimization services for their website as this is one of the best ways to reach out to a larger audience online. In their search of the best and an efficient ROI-driven SEO Company, they gave us a chance to do this job.

The Challenges:

As they wanted to target pan Australia, their primary focus was to improve organic traffic & conversions on the website.

Challenges we faced at the initial stage:

• Google Penalty: The website has been penalized by Google due to low-quality backlinks and thin content.
• Cross-Site Malware: We detected Cross-site malware issue on the website through a spike in clicks, impressions, search queries, and Google indexing pages.
• Poor Website Structure: Initial website had a poor structure in terms of navigation & URL structure.
• Missing Target Pages: The website had very few pages that did not describe their all services & target areas. Website authority was also very low.
• Poor Quality Backlinks: We found that the website didn’t have quality backlinks. We have also found spammy backlinks on the website might be created by their competitors.
• Unoptimized GMB Profile with Low Citation Flow: We found that the website didn’t have quality backlinks. We have also found spammy backlinks on the website might be created by their competitors.

Our Approach:

We identified the following opportunities to scale up the organic traffic & ranking:

Link Clean-up: We pulled out the backlinks through Google Search Console and third-party paid tools such as Ahref.  We analysed them and uploaded the disavow file for unnatural links to Google Search Console.

SEO Hygiene: To fix the cross-site malware attack we have updated the header status code of junk URLs and used a spam referral exclusion filter in the Google Analytics tool.

Best SEO practices:

We identified 100 keywords with a monthly search volume of around 10 thousand. Based on the keywords identified, we implemented the following strategies:

• Created new landing pages to map the selected keywords to improve their relevancy.
• Implemented schema markup to enhance the visibility of the search results to improve CTR
• Optimized the meta tags, website content, and website speed with other SEO best practices.
• From an SEO perspective, we focused on improving caching, indexing, and crawling by building SEO friendly website structure, XML sitemap, and off-page submission.
• Did in-depth competitors’ analysis to identify On-page SEO strategy &link-building prospects.
• An aggressive off-page strategy was undertaken, where we created 50+ back links per month, totaling more than 600 links in one year.
• Optimized the GMB profiles and started regular posting images, offers, and informative content over there.

Web Content Optimisation

• Optimized web content for the targeted search queries considering the intent modeling, top-ranking pages content flow & layout.
• Start writing informative & problem-solving blogs on relevant trending topics to the point and targeted towards building trust

Outcomes:

The site’s organic traffic increased by 360.53%& GMB calls also increased by 180%.

Achievements of keywords Ranking:
We have spent more than a year on this project and our SEO experts have helped the client to get top ranking on local & generic keywords.

Latest Keywords Ranking: Initial keywords were not ranking on google but after doing SEO, you can see the results.

Keywords in Top 3 (Mar 2022): 47

Keywords in Top 10 (Mar 2022):79

Organic Results Screenshot – Google.com.au

GMB 3 Packs Screenshot – Google.com.au