How DigiBirds360 Doubled Organic Traffic for Orientbell Tiles with Design-Focused SEO

About the Client

Objective

To scale organic visibility and capture mid-funnel and bottom-funnel users using navigational intent queries, SEO-optimized content, and Google Web Stories.

Performance Overview (with visuals)

Organic Traffic Growth (YoY)

Keywords Ranking Growth YOY

“Tile” Universe Keywords Ranking

As of Dec’24, 45.83% of Orientbell’s keywords rank in the #1 position on Google, driving 37.41% of the total monthly search volume. In total, 75% of the keywords rank in the top 3 positions, accounting for nearly 74% of all potential search traffic—a clear sign of strong SEO performance and keyword dominance in high-intent categories.

Source:SEMRush

Design Idea Keywords: 

Web Stories Contribution (2024)

Launch of “Design Ideas” Line of Business

Objective:

To create SEO-optimized landing pages for high-intent design queries (e.g., “modern kitchen design ideas”, “small bathroom design”).

Actions Taken:

• Created >50 design-focused pages with schema, internal linking, and fast-loading media.
   
• Targeted long-tail queries with commercial + navigational intent.
   
• Promoted internally through web stories and related product linking.
   

High-Volume Navigational Keywords (Examples)

Strategy Breakdown

Results Summary

• +105% Organic Traffic Growth YoY
   
• 400k+ Sessions via Web Stories
   
• Ranked in the Top 3 for 30+ design-related keywords
   
• Improved navigational intent traffic share by ~60%

"Working with DigiBirds360 has been a game-changer for Orientbell. The strategic focus on content clusters, Web Stories, and technical SEO delivered outstanding results, especially in design-led traffic. We've seen more than double the organic traffic within a year!"

— Jitender Chauhan, Manager – Digital Marketing, Orientbell Tiles