NoBroker — Logistics Services

About the Client

NoBroker’s logistics division faced a major visibility hurdle. Although it offered comprehensive packers and movers services, many potential customers were unable to find them while researching logistics solutions online. With 94% of consumers relying on digital research before choosing a service, limited online presence resulted in missed opportunities and high-intent customers turning to competitors.

Challenge

NoBroker's logistics division faced a visibility challenge: despite offering comprehensive packers and movers services, potential customers searching for logistics solutions on AI platforms weren't finding them. In a market where 94% of consumers now research services online before making decisions, being invisible in ChatGPT responses meant losing high-intent customers to competitors.

The Strategy

We optimized NoBroker's logistics content for AI comprehension, focusing on structured data about service coverage, pricing transparency, and customer testimonials. The strategy emphasized real-world logistics scenarios—interstate moves, office relocations, and vehicle transport—that users commonly ask AI assistants about.

The Results

Key Insight

Logistics queries on AI platforms are highly transactional. Users asking 'best packers and movers in Bangalore' or 'how to transport a car interstate' are ready to book—they just need the right recommendation. Being that recommendation is now essential.