Honda Car Dealers – Driving High-Intent Leads at Scale

About the Client

About the Client

A leading Honda Car Dealership group in India approached DigiBirds360 to increase showroom footfalls and test drive inquiries through digital marketing. The goal was to leverage Meta Ads (Facebook + Instagram) to drive qualified leads interested in Honda’s latest car models including Amaze, City, Elevate, and WR-V.

Objectives

• Generate high-quality automotive leads for new car bookings and showroom visits.
• Maximize lead volume within a fixed ad budget.
• Maintain cost-efficiency across regional dealership campaigns.
• Create brand preference through sustained audience engagement and reach.

Campaign Overview

Platform Used: Meta Ads (Facebook + Instagram)
Campaign Type: Lead Generation Ads with Instant Forms
Duration: April 2024 – August 2024 (5 months)
Geo Targeting: Local dealership regions
Audience: Custom Lookalike + Regional Interest-Based Segments

Key Results (April – August 2024)

Highlights & Achievements

1. Consistent Lead Flow

Despite fluctuating market dynamics, the campaign delivered an average of 340 leads per month, peaking in April with 402 leads.

2. Competitive Cost per Lead

Maintained a CPL under ₹165, significantly below the industry benchmark for automotive leads (₹200–₹250), while improving lead quality.

3. Massive Brand Visibility

• Over 2.87 million users reached
• More than 4.4 million ad impressions
  These impressions helped solidify Honda’s presence in local markets and increased recall among car buyers.

Strategy Breakdown

Creative & Funnel Approach

• Highlighted model-specific offers and limited-time discounts.
• Used Instant Forms with minimal fields to reduce drop-offs.
• Added WhatsApp CTAs in some creatives for high-intent engagement.

Audience Targeting

• Custom audience lists (CRM + past website visitors)
• Interest-based targeting (car buyers, auto finance, Honda fans)
• Lookalike audiences from showroom visitors and recent converters

Optimization

• Ad sets optimized for lowest CPL and highest lead quality
• Dayparting and device-level bidding refined based on performance
• Monthly creative refresh to reduce ad fatigue and maintain engagement

Insights & Learnings

• Regional targeting works best when combined with personalized creatives (e.g. “Honda City now available at XYZ showroom, Book Now”).
• Lead quality improves when combined with instant callbacks from the sales team post-submission.
• Lower CPL observed in months with seasonal offers and vehicle launches.

Recommendations

• Use retargeting ads for users who clicked but didn’t submit the form.
• Implement WhatsApp drip automation to instantly engage new leads.
• Run video ad variants with walkaround/test-drive demos for high-end models like the Honda Elevate.
• Launch festive lead burst campaigns during Navratri, Diwali, and New Year.

Powered by DigiBirds360

This campaign was ideated, executed, and optimized by DigiBirds360 — your trusted automotive growth partner. We specialize in performance-driven lead generation campaigns that convert at scale for the auto sector.