HCAH – Growing Organic Visibility in the Healthcare & Rehab Space

About the Client

About HCAH

Healthcare At Home (HCAH) is India’s leading out-of-hospital care provider, delivering rehabilitation, elder care, assisted living, and critical medical services right at patients’ doorsteps. With NABH & QAI-accredited centers across 70+ cities, HCAH blends clinical expertise with a patient-first approach, making quality healthcare more accessible.

Objectives

• Increase organic visibility for high-value healthcare and rehabilitation keywords.
• Drive relevant traffic from potential patients and caregivers in India.
• Improve rankings for service-specific keywords (e.g., stroke rehab, ICU at home, elder care services).
• Strengthen domain authority to compete with large hospital brands.

Challenges

• High competition from multi-specialty hospital websites dominating Google SERPs.
• Lack of optimized content clusters for specific rehab services and conditions.
• Low keyword presence in Top 3 and Top 10 positions for commercial healthcare searches.
• Technical issues: page speed, missing schema markups, and crawl inefficiencies.

Strategy & Execution

1️⃣ Content & Keyword Strategy

• Built condition-specific landing pages (e.g., Stroke Rehab, Neurology Care, Orthopedic Recovery).
• Created informational blogs on rehabilitation timelines, patient care tips, and recovery milestones.
• Optimized location-specific pages (e.g., Rehab Centre in Delhi, Elder Care in Bangalore) for local SEO.
• Mapped service keywords into three intent groups:
   
  • Informational: "how to recover from stroke at home"
  • Navigational: "HCAH rehab centre Delhi"
  • Commercial: "ICU at home services cost"

Technical SEO Improvements

• Fixed crawl errors and enhanced XML sitemaps for better indexation.
• Added FAQ schema and Article schema for rich results.
• Improved Core Web Vitals by compressing media and optimizing code.
• Implemented hreflang for better targeting of Indian audiences.

Authority Building

• Earned editorial backlinks from health portals, patient advocacy groups, and local news publications.
• Leveraged digital PR to share recovery stories and milestone achievements.
• Strengthened internal linking between blogs, service pages, and location pages.

Results After 1 Year

Keywords Ranking

Domain Authority & Brand Authority

 

Website Traffic Improvement - 

Insights & Takeaways

• Service-specific landing pages outperformed generic hospital pages for high-intent queries.
• Local SEO optimization significantly boosted rankings for “near me” searches.
• Patient stories and recovery timelines earned backlinks and increased engagement.
• Balanced content mix (informational + commercial) helped capture users at every stage of the decision journey.

Recommendations

• Expand blog coverage into emerging rehab trends like robotic therapy and tele-rehabilitation.
• Create video content for patient success stories and embed them on service pages for better engagement and SEO.
• Build location-specific FAQ sections to capture conversational voice search queries.

Powered by DigiBirds360

This growth journey was designed and executed by DigiBirds360, blending healthcare-specific SEO expertise, content marketing, and data-led optimization to make HCAH a leading digital authority in out-of-hospital care.