Driving Participation in the JK Tyre Drift Challenge

Client Overview:

Etgo Suzuki, located in Noida, approached our marketing agency intending to promote the JK Tyre Drift Challenge at the Buddha Circuit in Noida. Their specific aim was to attract more than 25 Suzuki bike riders to participate in the rally.

Challenge:

The challenge lay in effectively reaching out to the target audience within the given budget constraints and encouraging them to participate in the event.

Strategy:

With a limited budget, our team devised a multifaceted digital marketing strategy to maximize reach and engagement:

1. Landing Page Optimization: We designed a compelling landing page highlighting the excitement and adrenaline rush of the JK Tyre Drift Challenge. The page featured clear callstoaction prompting visitors to sign up for the event.

2. Social Media Promotion: Leveraging various social media platforms, we ran targeted ad campaigns aimed at Suzuki bike enthusiasts in the Noida region. These campaigns showcased engaging content related to the event and directed users to the landing page.

3. WhatsApp Group Engagement: Recognizing the popularity and efficacy of WhatsApp groups in fostering community engagement, we created a dedicated group for event updates, discussions, and participant interactions. This served as a hub for building excitement and fostering a sense of community among prospective participants.

Results:

Our comprehensive marketing efforts yielded promising results:

• Total Leads Generated: 305 (through form fills on the landing page and meta form fills)
• WhatsApp Group Members: 252
• Event Attendees: 30
• Total Impressions: 143,548
• Total Link Clicks: 9,166
• Cost per Click: INR 2
• Cost per Lead: INR 66
• Cost to Attract an Attendee: INR 667

Conclusion:

Despite the budget constraints, our strategic approach enabled Etgo Suzuki to not only meet but exceed its target for event participation. By leveraging a combination of digital marketing channels and community engagement tactics, we effectively reached Suzuki bike enthusiasts in the Noida region and motivated them to join the JK Tyre Drift Challenge.