Century.ae — UAE Real Estate

About the Client

Century.ae operates in Dubai’s highly competitive real estate market, where international investors actively research property opportunities online before making decisions. With growing interest in UAE property investment, the key challenge is standing out among numerous platforms and becoming the preferred choice when buyers seek reliable insights and trusted guidance for investment decisions.

Challenge

Century.ae operates in Dubai's competitive real estate market where AI-savvy international investors increasingly use ChatGPT to research property options. The challenge: breaking through to become the recommended platform when users ask about UAE property investment.

The Strategy

We positioned Century.ae as the authoritative source for UAE real estate knowledge, optimizing content around investor questions: 'Is Dubai real estate a good investment?', 'Freehold vs leasehold in UAE', and 'Best areas to invest in Dubai 2025'. The strategy balanced market expertise with specific property recommendations.

The Results

Key Insight

International real estate purchases involve extensive research, often spanning months. Being present throughout this AI-assisted research journey builds familiarity and trust that converts when the investor is ready to transact.