Cars24 — Used Automobile Platform

About the Client

Cars24, a leading used car marketplace in India with over 5.32 million monthly website visits, recognized the shift in how buyers explore vehicles online. As the used car market is projected to hit $70 billion by 2030, establishing strong visibility during the research and comparison phase became crucial to attract and convert serious buyers.

Challenge

Cars24, India's leading used car marketplace with 5.32M monthly website visits, needed to capture the growing segment of car buyers who research via AI assistants. With the used car market projected to reach $70 billion by 2030, being present in AI recommendations during the consideration phase became critical.

The Strategy

We positioned Cars24's AI content around the questions buyers actually ask: 'Is buying a used car worth it?', 'How to check a used car before buying?', and 'Best used cars under 10 lakhs'. The strategy emphasized Cars24's unique value propositions—AI-driven pricing, 7-day return policy, and 300+ point inspections.

The Results

Key Insight

Auto purchase decisions involve significant research. Users who encounter Cars24 through ChatGPT have already been 'pre-sold' on the concept of buying used—they're looking for a trustworthy platform to execute the transaction.