Apollo Hospitals Bangalore — Multispecialty Healthcare

About the Client

Apollo Hospitals Bangalore, part of India’s largest healthcare network, encountered a modern visibility challenge: despite a strong offline reputation and long-standing patient trust, its digital discoverability for procedure-based hospital searches in Bangalore was inconsistent. This gap highlighted the need to better align online presence with real-world excellence so patients could easily find and recognize the hospital when researching care options.

Challenge

Apollo Hospitals Bangalore, part of India's largest healthcare network, faced a challenge common to established hospital brands: strong offline reputation but inconsistent AI visibility. When users asked ChatGPT 'best hospital for [procedure] in Bangalore', Apollo wasn't consistently appearing in recommendations.

The Strategy

We optimized Apollo's AI presence around specific specialties, procedures, and patient outcomes. The strategy focused on what makes Apollo distinctive—international accreditations, specific surgeon expertise, and technology infrastructure—rather than generic hospital marketing language.

The Results

Key Insight

Hospital selection is increasingly influenced by AI recommendations, especially for specialty procedures where patients travel for treatment. Being visible for condition-specific queries captures patients at their highest intent moment.