ANJ-Amity PG Admissions Campaign — Delhi North

About the Client

About Amity University & Amity Finishing School (AFS)

Amity University is one of India’s leading private universities, renowned for its emphasis on academic excellence, innovation, and career readiness. Within Amity University, the Amity Finishing School (AFS) offers advanced professional development programs to bridge the gap between academic education and industry expectations. AFS focuses on soft skills, industry knowledge, and leadership qualities, ensuring graduates are job-ready and competitive in today’s dynamic business environment.

Campaign Objective

This Meta Lead Generation campaign focused on driving qualified leads for Amity University’s PG programs, including specialized AFS modules, targeting students in the Delhi North region. The goals were:
✅ Increase awareness and visibility for Amity’s PG and AFS offerings.
✅ Capture high-intent leads efficiently while maintaining budget control.
✅ Build a pipeline of potential enrollments for the upcoming academic cycle.

Campaign Details

Key Accomplishments

✅ 1. Expanded Awareness for AFS

• Successfully showcased the value of Amity’s PG and AFS programs to 180,040 targeted users in Delhi North.
• Reinforced Amity’s positioning as a leader in holistic education, combining academic rigor with finishing school modules.

✅ 2. Quality Lead Generation

• Captured 93 high-intent leads, primed for nurturing and admissions follow-up.
• Demonstrated strong ad relevance and audience engagement through 410,876 impressions.

✅ 3. Efficient Spending

• Achieved an optimal Cost per Lead (CPL) of ₹588.69, balancing reach and quality in a competitive education market.
• Maintained consistent daily delivery with a ₹2000/day budget, ensuring steady lead inflow throughout the month.

Performance Snapshot

Visual Summary

Below is a chart visualizing the key accomplishments:

Here’s a chart summarizing the key accomplishments of the Amity Finishing school Campaign:

Strategic Takeaways

✅ AFS Messaging Resonated:

• The campaign’s creative and messaging successfully communicated the value of AFS’s soft skills and finishing modules, differentiating Amity’s offering in a crowded market.

✅ Bottom-of-Funnel Lead Quality:

• Leads captured through Meta’s lead gen form show strong intent, ideal for nurturing and admissions conversions.

✅ Budget Optimization:

• CPL remained healthy despite high reach, proving the campaign’s ability to scale without sacrificing efficiency.

Recommendations

1. Expand on AFS Messaging:

• Incorporate testimonials from AFS alumni, video snippets, and placement statistics to build trust and urgency.

 2. Scale Budget with Confidence:

• Increase daily budgets to maximize high-quality lead inflows while maintaining CPL under control.

3. Integrate CRM and Marketing Automation:

• Ensure rapid follow-ups and personalized nurturing sequences to convert leads to enrollments more efficiently.
   

Conclusion

This Meta Lead Generation campaign effectively showcased Amity’s PG and AFS offerings in the Delhi North market. With 93 leads at an efficient ₹588.69 CPL, the campaign proved that strategic, targeted advertising can deliver quality leads at scale while reinforcing Amity’s leadership in holistic education and professional readiness.

Would you like to integrate these charts in a slide deck, or would you like to explore additional visuals (like conversion funnels or cost breakdowns)? Let me know! ?✨