Amrita Hospital

About the Client

Objectives

Primary Goals:

• Drive direct inquiries and bookings for health packages
• Educate users on preventive care and annual health check-ups
• Improve the local brand visibility of Amrita Hospital in Faridabad

Health Package Promoted:

• Comprehensive Health Check-up (₹3999 onwards)
• Includes blood tests, ECG, liver/kidney panels, sugar, thyroid, and consultation

Platform Breakdown ( Google Ads) 

Campaign Types:

• Search Ads targeting terms like:
  • “health checkup Faridabad,”
  • “affordable health tests,”
  • “preventive check-up near me”
• Display Ads targeting health content readers & nearby websites

• Search campaigns gave the highest intent leads
• 38% of conversions came outside of working hours → health concern is top-of-mind late at night

Platform Breakdown ( Facebook + Instagram ) 

Campaign Types:

• Ad Sets Targeted:
  • Age 25–60, Family audience, Working professionals
  • Behaviors: Fitness Enthusiasts, Healthcare Seekers, Parents, Employees of MNCs
• Ad Creative Types Used:
  • Carousel ads showcasing tests included
  • Reels with doctor tips + walk-through of hospital
  • Static graphics with “₹3999 Offer” & “Book Now” CTA

Audience Insights:

• Highest Lead Segment: Women (30–50 yrs), working moms
• Device Split: 92% Mobile, 8% Desktop
• Peak Interaction Time: 8:00 PM – 11:30 PM

ROI Summary

Total Ad Spend: ₹2,22,000

• Google: ₹1,13,100
• Meta: ₹1,08,900

Leads: 2,000

Conversions: 414 Bookings

Revenue (est.): ₹17,70,000

ROI (Estimated): ~698%