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About

Amrita Hospital

Mohit

Let's Get Started Learn About Us

About the Client

Objectives

Primary Goals:

  • Drive direct inquiries and bookings for health packages
  • Educate users on preventive care and annual health check-ups
  • Improve the local brand visibility of Amrita Hospital in Faridabad

Health Package Promoted:

  • Comprehensive Health Check-up (₹3999 onwards)
  • Includes blood tests, ECG, liver/kidney panels, sugar, thyroid, and consultation


Platform Breakdown ( Google Ads) 

Campaign Types:

  • Search Ads targeting terms like:
    • “health checkup Faridabad,”
    • “affordable health tests,”
    • “preventive check-up near me”
  • Display Ads targeting health content readers & nearby websites

Keyword

Clicks

Conv. Rate

Avg. CPC

health checkup Faridabad

2,800

9.2%

₹23.5

full body test near me

1,900

8.4%

₹19.8

preventive health package

1,500

7.6%

₹21.3

 

  • Search campaigns gave the highest intent leads
  • 38% of conversions came outside of working hours → health concern is top-of-mind late at night

Platform Breakdown ( Facebook + Instagram ) 

Campaign Types:

  • Ad Sets Targeted:
    • Age 25–60, Family audience, Working professionals
    • Behaviors: Fitness Enthusiasts, Healthcare Seekers, Parents, Employees of MNCs
  • Ad Creative Types Used:
    • Carousel ads showcasing tests included
    • Reels with doctor tips + walk-through of hospital
    • Static graphics with “₹3999 Offer” & “Book Now” CTA

Ad Type

Engagement

Leads

CTR

Carousel: “What’s inside your ₹3999 package?”

21.5k

490

6.7%

Reels: “Doctor explains preventive care”

88k views

360

5.2%

Story Ad: “Book in 2 taps”

9.5k swipes

186

8.9%

Audience Insights:

  • Highest Lead Segment: Women (30–50 yrs), working moms
  • Device Split: 92% Mobile, 8% Desktop
  • Peak Interaction Time: 8:00 PM – 11:30 PM

ROI Summary

Total Ad Spend: ₹2,22,000

  • Google: ₹1,13,100
  • Meta: ₹1,08,900

Leads: 2,000

Conversions: 414 Bookings

Revenue (est.): ₹17,70,000

ROI (Estimated): ~698%

 

The Objective

Use Quora as a strategic marketing platform to position Lava as a credible, value-for-money smartphone brand and generate 10x impact without heavy spend.

Our Solution

We used Quora for strategic content marketing to position Lava as a credible leader through helpful, SEO-optimized answers and brand storytelling.

The Challenge

  • Drive direct inquiries and bookings for health packages
  • Educate users on preventive care and annual health check-ups
  • Improve the local brand visibility of Amrita Hospital in Faridabad

Key Results & Metrics

Revenue: ₹17,70,000

Organic Engagement

Bookings: 414

Organic Result

10x

Profit Gain

1.8M

Impressions

Services Deployed

  • SEO/SEM
  • Content Marketing
  • Thought Leadership

Conclusion

With over 306k+ organic views, active engagement, and recognition from US-based tech publications, this campaign proved that strategic Quora marketing can elevate Indian brands sustainably.