AdmitKard – 153% Organic Traffic Growth in 12 Months

About the Client

About the Brand

AdmitKard is a leading study abroad platform that helps students find, compare, and apply to universities globally. The platform streamlines the entire admission journey — from course discovery to visa assistance — serving thousands of aspiring international students every year.

Objective

The core SEO objective was to generate relevant, high-intent organic traffic that could drive meaningful conversions (university applications and counseling leads) from Tier 1 and Tier 2 Indian cities, focused on study abroad searches.

Challenges

• Lack of informational depth: Existing content lacked breadth in country, university, and course-focused queries.
• Low SERP visibility: Minimal presence in the top 3 and 4–10 positions for high-converting keywords.
• Technical issues: Slow site speed, scattered internal linking, and suboptimal indexation.
• No topical authority: Missing a structured knowledge base to answer long-tail search intent.

Strategy: Structured SEO Foundation + Content Domination

Content Strategy

A layered content strategy was developed to capture traffic at different stages of the funnel:

Tactical execution included:

• Launched a “Knowledge Centre” with 100+ blog pages targeting long-tail questions about studying abroad.
• Built and optimized university-wise, country-wise, and course-wise landing pages to target navigational queries.
• Updated meta tags, headers, and schema for commercial pages.
• Interlinked all pages to form strong topical clusters around countries, universities, and test prep.

Technical SEO Fixes

• Website speed improved (Core Web Vitals optimizations).
• Fixed crawl errors and canonicalization issues flagged by SEMrush audits.
• Restructured and submitted optimized XML sitemaps to ensure indexation.
• Added schema markups for articles, FAQs, universities, and reviews.

Tools Used

• SEMrush (technical audits, keyword tracking)
• Screaming Frog (crawl diagnostics)
• Ahrefs (competitor gap analysis, link tracking)
• Google Search Console & GA4 (organic performance insights)

Results: April 2022 – March 2023

✅ 153% Organic Traffic Growth

• Traffic grew from ~91,000 to 230,400+ monthly visitors
• Consistent growth across both short-tail and long-tail queries

✅ Keyword Improvements

(As per attached Semrush snapshot – April 2023)

• Top 3 Rankings: 550
• Top 10 Keywords: 3,255
• Total Ranked Keywords: 44,295
• Increased visibility in Top 20 positions, signaling higher CTR and authority

 

Insights & Takeaways

• Informational content builds brand trust and ranks quickly when tied to navigational/commercial clusters.
• Country-wise and university-wise content improves visibility closer to the point of conversion.
• Consistent technical hygiene (indexation, speed, schema) supports scalable growth.
• A multi-intent content mix is essential to support students at different search stages.

Recommendations

• Scale content around "study in [city/state]" and "student visa by country" topics to target high-growth intent.
• Create comparison pages (e.g., Canada vs UK for MS) to capture exploratory searchers.
• Introduce video SEO and YouTube embedding in high-performing pages.
• Continue monitoring and pruning low-performance pages to maintain crawl efficiency.

Outcome Summary