About the Client
About HCLTech
HCLTech is a global leader in IT services, engineering, and digital transformation, serving clients across 60 countries. As part of its strategic focus, HCLTech aimed to strengthen its visibility and authority in the financial services domain, specifically targeting the U.S. market.
The company’s financial services vertical includes offerings in:
- Banking IT Services
- Capital Markets
- Insurance Technology
- Fintech Solutions
- Financial Crime Prevention & Compliance
Objectives
The core objectives of this SEO campaign were:
- Improve organic visibility and rankings for financial IT service-related keywords in the U.S.
- Increase relevant organic traffic to category-specific pages (e.g., banking, fintech, insurance).
- Close content and backlink gaps against top competitors like Accenture, TCS, and Cognizant.
- Establish topical authority in niche service areas such as financial crime prevention and AI-led banking.
Challenges
- Financial category pages had thin content and lacked keyword targeting.
- Low number of referring domains and limited U.S.-based backlinks.
- Technical SEO issues: slow page speed, poor Core Web Vitals, duplicate metadata.
- Several high-potential pages were not indexed, limiting search exposure.
- Content was not optimized for U.S. search intent or terminology.
Strategy & Execution
1. Keyword & Content Strategy
- Created targeted keyword clusters for each service line.
- Built a silo structure under /financial-services/ (e.g., /banking, /insurance).
- Aligned content with U.S. regulations, buyer pain points, and search behavior.
2. Technical SEO Improvements
- Optimized page speed and passed Core Web Vitals across all major URLs.
- Fixed indexation errors, added missing canonicals and structured data.
- Implemented hreflang for better U.S.-specific targeting.
3. Authority Building through Content & Links
- Created long-form blogs, whitepapers, and fintech insights targeted at U.S. audiences.
- Built 118+ backlinks via:
- Guest posting on high-DA fintech sites.
- Press releases and digital PR on U.S.-based publications.
- Aggregator profiles and Q&A platforms (Quora, Reddit, AmbitionBox).
4. Competitive Benchmarking
- Analyzed backlink gaps and keyword footprints of Accenture, TCS, and Cognizant.
- Identified content weaknesses and turned them into content creation opportunities.
Results After 9 Months
|
Metric
|
Before
|
After
|
Growth
|
|
Top 3 keyword rankings (US)
|
12
|
46
|
? +283%
|
|
Top 10 keywords (US)
|
38
|
144
|
? +278%
|
|
Organic traffic to FS pages (US)
|
Baseline
|
+178%
|
?
|
|
Backlinks to FS pages
|
32
|
118
|
+268%
|
Strategic Insights
- Topical relevance and structured content improved indexation and rankings.
- Fintech and fraud prevention emerged as breakout content themes with high traffic and engagement.
- Localization and semantic SEO made HCLTech more competitive in the U.S. market.
- A diversified backlink portfolio reduced toxicity and boosted DA sustainably.
Recommendations
- Double down on fraud prevention and RegTech—these are emerging high-volume, low-competition clusters.
- Publish research-led blogs and expert POVs to drive backlinks naturally.
- Expand Quora, Reddit, and Glassdoor presence through thought leadership and UGC.
- Run monthly SEO health audits to ensure indexation, speed, and schema health.
- Align upcoming SEO content with ESG, AI in banking, and digital transformation trends.
Powered by DigiBirds360
This campaign was designed and executed by DigiBirds360, a full-service digital growth agency combining content, performance marketing, and AI-led SEO strategies. With 10+ years of international experience and 50+ SEO specialists, DigiBirds360 specializes in enterprise-scale SEO transformations.
