Written By
Mohit Singh
Reviewed By
DigiBirds360
Published on
15 Mar 2024
Reading Time
7 min read
South India's Largest Diagnostic Chain Boosts Search Visibility and Drives Calls and Footfalls in Diagnostic Centers
Case study showcasing how DigiBirds360 improved local search visibility, Google Business Profile performance, website visits, and inquiry generation for Vijaya Diagnostic Centre across multiple locations in India.
About the Client
Vijaya Diagnostic Centre Limited is one of South India’s leading diagnostic healthcare chains operating 125 advanced diagnostic centers across 20 Indian cities. The organization is known for NABL-certified labs, expert healthcare professionals, and high-quality diagnostic services.
The Objective
Increase local search visibility, improve Google Business Profile rankings, drive inquiry calls, and increase footfalls across all diagnostic center locations.
Our Solution
Implemented a “Technology + Expertise” local SEO strategy focused on Google Business Profile optimization, local citation building, keyword targeting, and listing management to strengthen local search presence and customer engagement.
The Challenge
Major Challenges in Local Search Visibility & Customer Acquisition
Low Visibility in Local Search Results
The diagnostic centers needed stronger rankings in Google local pack and map results for location-based searches.
Managing Multiple Google Business Profiles
Optimizing and maintaining consistency across 125 Google Business Profiles was a major operational challenge.
Increasing Footfalls & Inquiry Calls
The client aimed to improve local customer engagement and increase diagnostic center visits and inquiries.
Inconsistent Business Information
Several listings required updates and corrections in NAP details, service areas, and operational information.
Competing in ‘Near Me’ Searches
The business needed better optimization for “near me” healthcare and diagnostic-related search queries.
Content Strategy
Strategy Points
- Conducted comprehensive audits of all Google Business Profiles to identify optimization opportunities.
- Updated accurate NAP details, service areas, opening hours, and map locations for every center.
- Added keyword-rich business descriptions and optimized profile categories for better local rankings.
- Uploaded high-quality photos, videos, offers, achievements, and event posts to improve profile freshness.
- Implemented “near me” keyword optimization strategies across Google Business Profiles and local citations.
- Built 100+ local citations per location using high-authority directories and niche healthcare platforms.
- Created and executed review collection strategies to improve customer trust and map pack rankings.
Key Topics Covered
- Local SEO
- Google Business Profile Optimization
- Healthcare Marketing
- Local Citation Building
- Near Me SEO
- Reputation Management
- Google Maps SEO
- Healthcare Lead Generation
- Multi-Location SEO
- Local Search Optimization
Key Results & Metrics
Conclusion
The local SEO campaign significantly improved Vijaya Diagnostic Centre’s visibility across Google Search and Google Maps, resulting in increased website visits, inquiries, and diagnostic center footfalls.
Google Business Profile optimization, local citation building, and targeted “near me” keyword strategies strengthened the client’s local search presence across multiple cities.
By combining technology-driven local SEO solutions with strategic optimization techniques, DigiBirds360 successfully enhanced Vijaya Diagnostic Centre’s digital visibility and customer engagement across all locations.
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