Written By
Mohit Singh
Reviewed By
Digibirds360
Published on
11 Feb 2024
Reading Time
6 min read
SEO Success: 360.53% Increase in Organic Traffic and 180% Rise in GMB Calls
How Digibirds360 helped Recovery Squad recover from Google penalties, improve local visibility, and achieve massive growth in organic traffic and GMB calls through strategic SEO implementation.
About the Client
Recovery Squad is one of Australia’s leading data recovery service providers, known for recovering data that many companies fail to retrieve. Their experienced engineering team focuses on delivering successful data recovery solutions along with exceptional customer support. The company wanted to improve online visibility and expand its business across Australia through a strong SEO strategy focused on organic growth and local visibility.
The Objective
The primary objective was to improve organic traffic, increase conversions, and strengthen local search visibility across Australia. The client also wanted to recover from existing SEO issues, improve website authority, and generate more calls through Google My Business profiles.
Our Solution
Digibirds360 implemented a complete SEO recovery and growth strategy that included technical SEO improvements, backlink cleanup, content optimization, local SEO, and aggressive link-building campaigns. The campaign focused on fixing Google penalties, improving website structure, optimizing GMB profiles, creating new landing pages, and implementing schema markups to enhance search visibility and organic performance.
The Challenge
Here’s what stood in the way...
Google Penalty & Spam Backlinks
The website was penalized by Google due to low-quality backlinks, spammy links, and thin content affecting overall rankings and visibility.
Cross-Site Malware Issues
The website faced malware and spam indexing issues that negatively impacted impressions, clicks, and organic search performance.
Poor Website Structure
The website had poor navigation, weak URL structures, and lacked service-specific pages needed for effective SEO targeting.
Weak Local SEO Presence
The Google My Business profiles were not optimized properly and lacked citation authority, affecting local rankings and customer inquiries.
Content Strategy
Strategy Points
- Performed backlink cleanup using Google Search Console and third-party SEO tools like Ahrefs.
- Created new keyword-focused landing pages to improve search relevancy and conversions.
- Optimized metadata, website speed, indexing, and XML sitemaps to improve technical SEO performance.
- Implemented schema markups to improve search visibility and click-through rates.
- Optimized Google My Business profiles with regular posts, offers, images, and informative updates.
Key Topics Covered
- Technical SEO Recovery
- Google Penalty Recovery
- Local SEO Optimization
- Link Building Strategy
- Schema Markup Implementation
- Content Optimization
Key Results & Metrics
Conclusion
Digibirds360 successfully transformed Recovery Squad’s online presence by resolving technical SEO issues and implementing a strong local SEO strategy.
The campaign helped the client recover from Google penalties, improve organic rankings, and significantly increase visibility across Australia.
Through consistent optimization, backlink building, and GMB management, the project achieved exceptional growth in organic traffic, keyword rankings, and customer inquiries.
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