Written By
Mohit Singh
Reviewed By
Digibirds360
Published on
13 Feb 2024
Reading Time
5 min read
BFSI Clients Increases Organic Keywords Top 10 Ranking in 20-21 & 21-22
How Digibirds360 helped a leading fintech marketplace improve organic visibility, increase keyword rankings, and boost customer acquisition through strategic SEO implementation.
About the Client
The client is one of the fastest-growing fintech marketplaces in India, offering financial products across categories such as loans, insurance, credit cards, investments, and payments. The platform partnered with multiple trusted financial brands to provide customers with a seamless digital experience and help them achieve their financial goals.
The Objective
The primary objective was to improve organic visibility on Google and increase customer acquisition through SEO. The focus was on generating more leads by improving rankings for high-volume keywords and increasing website engagement despite intense competition in the fintech and eCommerce sector.
Our Solution
Digibirds360 implemented a comprehensive SEO strategy focused on keyword expansion, technical optimization, content marketing, and conversion improvements. The team developed category-specific and comparison-based pages, optimized technical SEO parameters, improved website speed, and implemented advanced schema markups with internal linking strategies to enhance organic visibility and user engagement.
The Challenge
Here’s what stood in the way...
High Competition in Fintech Industry
The client operated in a highly competitive fintech and eCommerce market where established competitors already dominated Google search rankings and organic visibility.
Low Organic Keyword Rankings
The website was newly launched and struggled to rank for high-volume commercial keywords related to financial products and consumer categories.
Technical SEO Limitations
The website faced technical SEO challenges including slow page speed, crawl budget issues, indexing problems, and Core Web Vitals optimization requirements.
Increasing Customer Acquisition
The client needed to improve lead generation and conversion rates by increasing organic traffic and capturing high-intent users through SEO-driven landing pages.
Content Strategy
Strategy Points
- Created category-specific, comparison, and price-focused landing pages to capture commercial intent searches.
- Implemented SEO-friendly and informative product content to improve engagement and rankings.
- Executed a strong content marketing and digital PR strategy to improve domain authority.
- Enhanced technical SEO including page speed optimization, crawl budget optimization, caching improvements, and canonicalization.
- Implemented schema markups and advanced interlinking strategies to improve page authority distribution and engagement.
- Conducted robust keyword research targeting 1,000+ keywords with approximately 2 crore average monthly search volume.
Key Topics Covered
- Keyword Research Strategy
- Technical SEO Optimization
- Content Marketing
- Schema Markup Implementation
- Internal Linking Strategy
- Conversion Rate Optimization
Key Results & Metrics
Conclusion
Through a data-driven SEO strategy, Digibirds360 successfully improved the fintech client’s organic visibility and keyword rankings in a highly competitive market.
The combination of technical SEO, content optimization, and advanced interlinking significantly enhanced the website’s search performance and user engagement.
The campaign resulted in substantial growth in non-brand clicks and top-ranking keywords, helping the client improve customer acquisition and strengthen its digital presence.
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