Written By
Mohit Singh
Reviewed By
DigiBirds360
Published on
5 Jun 2025
Reading Time
5 min read
SDIMT Faridabad Scaling Paid Media Campaigns on Google & Facebook Ads
Case study showcasing how SDIMT Faridabad scaled admissions through high-performing Google and Facebook paid media campaigns while balancing lead quality, conversion rates, and cost efficiency.
About the Client
Sheela Devi Institute of Management & Technology (SDIMT) is a premier educational institution in Faridabad, Haryana, known for excellence in engineering, management, and technology education. SDIMT focuses on delivering quality education, practical exposure, and strong career opportunities for students.
The Objective
Scale admissions through Google and Facebook paid media campaigns, generate more qualified leads, maintain cost efficiency while scaling, and analyze the impact of lead quality on downstream conversions.
Our Solution
Implemented a multi-channel paid media strategy using high-intent call campaigns and awareness-focused click campaigns. The strategy included retargeting, CRM integration, conversion tracking, creative optimization, and continuous campaign performance monitoring to improve admissions growth.
The Challenge
Major Challenges in Scaling Paid Media Campaigns
Scaling Lead Generation Efficiently
The institution needed to generate significantly higher admissions leads without drastically increasing acquisition costs.
Maintaining Lead Quality at Scale
As campaign budgets increased, maintaining high-quality leads and conversion intent became a major challenge.
Balancing Volume & Conversion Rates
Higher click volumes from awareness campaigns resulted in lower conversion rates and required stronger nurturing processes.
Optimizing Campaign Budget Allocation
The marketing team needed data-driven insights to decide how much budget should be allocated between call and click campaigns.
Improving Funnel Conversion Efficiency
Click campaigns required better retargeting, CRM integration, and follow-up mechanisms to improve enrollment conversions.
Content Strategy
Strategy Points
- Launched bottom-of-funnel call campaigns targeting high-intent admission seekers.
- Ran top and mid-funnel click campaigns to increase awareness and website traffic.
- Implemented retargeting campaigns for users who clicked but did not convert.
- Integrated CRM data with Google and Facebook Ads for smarter optimization.
- Used webinars, virtual campus tours, and student success stories as lead magnets.
- Continuously tested creatives, headlines, visuals, and CTAs to improve conversion rates.
- Optimized campaigns based on lead quality and downstream enrollment data.
Key Topics Covered
- Google Ads
- Facebook Ads
- Lead Generation
- Performance Marketing
- Admissions Marketing
- Conversion Optimization
- Retargeting Strategy
- CRM Integration
- Campaign Scaling
- Education Marketing
Key Results & Metrics
Conclusion
SDIMT successfully scaled admissions through strategic Google and Facebook paid media campaigns while maintaining strong lead quality and conversion efficiency.
High-intent call campaigns delivered exceptional conversion rates, while click campaigns helped expand awareness and lead volume at scale.
By combining retargeting, CRM integration, and continuous optimization, SDIMT built a scalable and data-driven admissions marketing funnel for future growth.
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