Written By
Mohit Singh
Reviewed By
DigiBirds360
Published on
14 May 2025
Reading Time
6 min read
How DigiBirds360 Doubled Organic Traffic for Orientbell Tiles with Design-Focused SEO
Case study showcasing how DigiBirds360 helped Orientbell Tiles achieve 105% organic traffic growth through design-focused SEO, keyword expansion, Google Web Stories, and technical SEO optimization.
About the Client
Orientbell Tiles is one of India’s leading tile manufacturers, known for innovative tile designs, modern interior solutions, and customer-focused home décor products. The brand offers a wide range of tiles for bathrooms, kitchens, living spaces, and commercial interiors.
The Objective
Scale organic visibility, improve navigational and design-intent keyword rankings, attract mid and bottom-funnel users, and drive traffic through SEO-optimized content and Google Web Stories.
Our Solution
Implemented a design-focused SEO strategy involving content clustering, technical SEO optimization, Google Web Stories, schema implementation, internal linking improvements, and long-tail keyword targeting for high-intent design searches.
The Challenge
Major SEO Challenges & Growth Opportunities
Limited Design-Intent Keyword Visibility
The website lacked strong visibility for high-volume design-related and navigational search queries.
Scaling Mid & Bottom Funnel Traffic
The brand needed to attract users actively searching for tile ideas, bathroom designs, and room inspiration.
Low Engagement Through Visual Content
The existing content strategy lacked engaging visual formats like Web Stories to capture mobile-first audiences.
Technical SEO & Performance Optimization
Core Web Vitals, structured data implementation, and media optimization required improvements for better rankings and user experience.
Expanding Long-Tail Keyword Coverage
The website needed optimized landing pages targeting location-based, design-focused, and navigational long-tail keywords.
Content Strategy
Strategy Points
- Created 50+ SEO-optimized design-focused landing pages targeting high-intent queries.
- Implemented structured schema, internal linking, and fast-loading media assets.
- Focused on long-tail keywords related to bathroom, kitchen, and room design ideas.
- Launched monthly Google Web Stories targeting seasonal and UX-focused topics.
- Improved internal linking between product pages, design pages, and category pages.
- Optimized technical SEO through lazy loading, Core Web Vitals fixes, and structured data enhancements.
- Expanded keyword strategy to include navigational, idea-based, and location-specific searches.
Key Topics Covered
- Technical SEO
- Content Marketing
- Google Web Stories
- Keyword Expansion
- Interior Design SEO
- Navigational SEO
- Core Web Vitals
- Schema Optimization
- Long-Tail Keywords
- Design-Focused SEO
Key Results & Metrics
Conclusion
The SEO strategy successfully doubled Orientbell Tiles’ organic traffic through a combination of design-focused content, Web Stories, and technical SEO optimization.
Targeted keyword clustering and high-intent landing pages significantly improved rankings for bathroom, kitchen, and room design searches.
By leveraging visual storytelling, structured SEO strategies, and mobile-first content experiences, DigiBirds360 established Orientbell as a dominant player in design-driven organic search visibility.
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