Written By
Mohit Singh
Reviewed By
DigiBirds360
Published on
3 May 2024
Reading Time
6 min read
Improving Local Visibility for Orientbell Tile Company
Case study showcasing how DigiBirds360 improved Orientbell Tile Company’s local search visibility, Google Business Profile performance, customer reviews, and dealer inquiries through strategic local SEO campaigns.
About the Client
Orientbell Tile Company is one of India’s leading tile manufacturers with a network of 300+ dealers across 50 cities. The company offers premium tile solutions for residential and commercial spaces while promoting innovative and modern interior design products.
The Objective
Increase local search visibility, improve Google Business Profile performance, generate more customer inquiries, and strengthen customer trust through enhanced reviews and local marketing strategies.
Our Solution
Implemented a comprehensive local SEO strategy involving Google Business Profile optimization, local citation building, customer review campaigns, and targeted local marketing initiatives to strengthen Orientbell’s digital presence across dealer locations.
The Challenge
Major Challenges in Local SEO & Brand Visibility
High Competition from Established Brands
Orientbell faced intense competition from brands investing heavily in TV advertising and celebrity endorsements.
Low Brand Search Volume
The brand had lower search visibility and search demand compared to major competitors in the tile industry.
Insufficient Customer Reviews
A lack of Google reviews reduced credibility and negatively impacted local search rankings.
Inconsistent Google Business Profiles
Several dealer locations required optimization and consistency in business information across platforms.
Limited Local Engagement & Inquiries
The company needed stronger local marketing efforts to drive customer interactions and showroom visits.
Content Strategy
Strategy Points
- Optimized Google Business Profiles for all 300+ dealer locations.
- Conducted GBP audits to fix inconsistencies in addresses, contact details, and business hours.
- Added high-quality images, videos, and keyword-rich business descriptions.
- Built 100+ local citations for each dealer location across authoritative directories.
- Executed customer review campaigns and engagement strategies to increase Google reviews.
- Monitored and responded to customer reviews to strengthen brand trust and reputation.
- Launched targeted Google Ads, social media campaigns, and local partnerships to improve visibility and inquiries.
Key Topics Covered
- Local SEO
- Google Business Profile Optimization
- Customer Review Management
- Local Citation Building
- Google Maps SEO
- Brand Visibility
- Dealer Marketing
- Social Media Marketing
- Lead Generation
- Reputation Management
Key Results & Metrics
Conclusion
The local SEO strategy significantly improved Orientbell Tile Company’s visibility across Google Search and Google Maps, leading to increased customer engagement and inquiries.
Google Business Profile optimization, local citation building, and customer review campaigns strengthened brand credibility and improved local search rankings.
By combining local SEO expertise with targeted digital marketing strategies, DigiBirds360 successfully enhanced Orientbell’s dealer network visibility and customer trust across multiple cities in India.
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