Written By
Mohit Singh
Reviewed By
DigiBirds360
Published on
17 Jun 2025
Reading Time
8 min read
HCLTech – Financial Services Category (U.S. Market)
SEO case study showcasing how HCLTech improved organic visibility, keyword rankings, and financial services traffic in the U.S. market through enterprise SEO strategies, technical optimization, and authority building.
About the Client
HCLTech is a global leader in IT services, engineering, and digital transformation, serving clients across 60 countries. As part of its strategic focus, HCLTech aimed to strengthen its visibility and authority in the financial services domain, specifically targeting the U.S. market. The company’s financial services vertical includes offerings in Banking IT Services, Capital Markets, Insurance Technology, Fintech Solutions, and Financial Crime Prevention & Compliance.
The Objective
Improve organic visibility and rankings for financial IT service-related keywords in the U.S., increase relevant organic traffic to financial services pages, close content and backlink gaps against competitors like Accenture, TCS, and Cognizant, and establish topical authority in financial crime prevention and AI-led banking.
Our Solution
Implemented a complete enterprise SEO strategy including keyword clustering, silo structure optimization, technical SEO fixes, Core Web Vitals optimization, content localization for U.S. audiences, authority-building through backlinks and digital PR, and competitor benchmarking to improve search visibility and rankings.
The Challenge
Key Challenges Faced During the Campaign
Thin Content & Poor Keyword Optimization
Financial category pages had thin content and lacked proper keyword targeting, reducing search visibility and ranking potential.
Limited Backlink Authority
The website had a low number of referring domains and limited U.S.-based backlinks, affecting domain authority and trust signals.
Technical SEO & Performance Issues
The website faced technical SEO problems including slow page speed, poor Core Web Vitals, and duplicate metadata issues.
Content Strategy
Strategy Points
- Created targeted keyword clusters for each financial service line.
- Built a silo structure under /financial-services/ including banking and insurance pages.
- Optimized page speed and passed Core Web Vitals across major URLs.
Key Topics Covered
- Enterprise SEO
- Financial Services SEO
- Technical SEO
Key Results & Metrics
Conclusion
The HCLTech financial services SEO campaign successfully improved search visibility, keyword rankings, and organic traffic within the competitive U.S. market.
A combination of technical SEO improvements, strategic content creation, and authority-building backlinks helped establish stronger topical relevance and sustainable growth.
The campaign demonstrated how enterprise SEO and localization strategies can significantly improve competitiveness against global industry leaders.
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