Written By
Mohit Singh
Reviewed By
Digibirds
Published on
20 Jun 2025
Reading Time
6 min read
Driving Digital Growth for Broselow Tape
DigiBirds360 scaled awareness and qualified lead generation for Broselow Tape through healthcare-focused digital marketing campaigns targeting physicians, pediatricians, paramedics, and hospital procurement teams.
About the Client
Broselow Tape is a specialized pediatric emergency medical tool widely used by healthcare professionals for rapid weight-based dosing and emergency treatment guidance in critical care scenarios.
The Objective
Scale awareness and adoption of Broselow Tape among U.S. healthcare professionals while generating qualified leads through digital marketing campaigns.
Our Solution
We developed a full-funnel healthcare marketing strategy combining audience segmentation, educational content, retargeting campaigns, landing page optimization, and CRM-integrated lead generation.
The Challenge
Key healthcare marketing challenges addressed during the campaign:
Niche Medical Audience
The product targeted a highly specific healthcare audience including ER physicians, pediatricians, and paramedics.
Low Digital Presence
The brand had limited prior investment in digital outreach and performance marketing.
Weak Conversion Funnel
The website lacked a structured lead capture and conversion optimization system.
Educational Awareness Gap
Healthcare professionals required educational content to understand the clinical value of the Broselow Tape.
Content Strategy
Strategy Points
- Created segmented healthcare personas for ER physicians, pediatricians, and paramedics.
- Used behavioral targeting across LinkedIn, Google, and Meta platforms.
- Ran TOFU video campaigns explaining pediatric emergency dosing scenarios.
- Created MOFU case studies, explainer carousels, and webinar retargeting campaigns.
- Launched BOFU lead generation campaigns for demos, bulk purchases, and trial kits.
- Built optimized landing pages with clinical validation and emergency-use demonstrations.
- Integrated CRM and UTM-based tracking for lead attribution and nurturing.
- Implemented email automation flows for post-download lead nurturing.
Key Topics Covered
- Healthcare Marketing
- Medical Device Marketing
- Lead Generation
- Healthcare Advertising
- LinkedIn Ads
- Retargeting Campaigns
- Landing Page Optimization
- Healthcare CRM Automation
Key Results & Metrics
Conclusion
Smart audience segmentation ensured every campaign remained clinically relevant for healthcare professionals.
Authority signals such as “PALS-compliant” and “used in 90%+ US hospitals” significantly improved trust and engagement.
Educational video creatives showcasing real pediatric emergency scenarios played a major role in driving qualified healthcare leads.
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