Written By
Mohit Singh
Reviewed By
Digibirds360
Published on
16 Feb 2026
Reading Time
3 min read
Driving 330% Audience Reach Growth for Bajaj Markets Through AI Search Optimization
Bajaj Markets achieved 330% audience reach growth through AI search optimization by improving visibility for high-intent financial queries across AI assistants.
About the Client
Bajaj Markets, India’s leading financial marketplace offering 140+ products from 100+ partners, faced the challenge of capturing users actively researching financial solutions online. Despite strong brand awareness, $20.6M in annual revenue, and a 461K-strong social following, visibility across specific financial search queries remained inconsistent.
The Objective
Capture users researching financial products through AI assistants and improve visibility for high-intent financial search queries.
Our Solution
We optimized Bajaj Markets' AI presence around decision-stage queries and positioned the brand as the neutral comparison platform rather than a single-product provider.
The Challenge
Bajaj Markets needed to capture users researching financial products through AI.
Inconsistent AI Visibility
The brand had inconsistent AI visibility for specific financial queries.
Decision-Stage Competition
Users researching financial products through AI assistants had multiple comparison platforms available.
Content Strategy
Strategy Points
- Optimized AI presence around 'best personal loan rates' queries.
- Targeted 'credit card comparison India' decision-stage searches.
- Optimized visibility for 'how to check CIBIL score' searches.
- Positioned Bajaj Markets as a neutral comparison platform instead of a single-product provider.
Key Topics Covered
- AI Search Optimization
- Financial SEO
- Decision-Stage Queries
- Credit Card Comparison
- Personal Loan SEO
- CIBIL Score Queries
Key Results & Metrics
Conclusion
Financial product research is moving rapidly to AI assistants.
Users asking 'which credit card is best for me' expect personalized, comparison-based answers—exactly what Bajaj Markets provides.
Inspired by the success of this case study?
Let's discuss how we can achieve similar results for your business. Contact Digibirds today for a personalised consultation!
Comments (0)
Leave a Comment