Written By
Mohit Singh
Reviewed By
DigiBirds360
Published on
5 Jun 2025
Reading Time
7 min read
ANJ-Amity PG Admissions Campaign — Delhi North
Case study showcasing how Amity University and Amity Finishing School (AFS) generated high-intent PG admission leads through Meta Lead Generation campaigns targeting students in Delhi North.
About the Client
Amity University is one of India’s leading private universities, recognized for academic excellence, innovation, and career readiness. Amity Finishing School (AFS) focuses on professional development, soft skills, leadership training, and industry readiness to help students become career-ready professionals.
The Objective
Increase awareness for Amity’s PG and AFS programs, generate high-intent admission leads in Delhi North, and build a strong enrollment pipeline while maintaining budget efficiency.
Our Solution
Executed a targeted Meta Lead Generation campaign focused on Delhi North audiences using optimized ad creatives, lead forms, audience targeting, and continuous campaign optimization to maximize lead quality and reach.
The Challenge
Major Challenges in the PG Admissions Campaign
Generating High-Intent Admission Leads
The campaign needed to attract students genuinely interested in PG and AFS programs while minimizing low-quality leads.
Standing Out in a Competitive Education Market
Amity needed to differentiate its PG and AFS offerings from other universities competing for the same audience segment.
Maintaining Cost Efficiency
The campaign required balancing reach, impressions, and lead quality while keeping CPL within an acceptable range.
Building Strong Brand Awareness
Increasing awareness for AFS modules and professional development programs among students in Delhi North was a key challenge.
Ensuring Consistent Lead Flow
The campaign needed stable daily performance and consistent lead generation throughout the admission cycle.
Content Strategy
Strategy Points
- Targeted Delhi North students interested in PG and professional development programs.
- Used Meta Lead Generation ads to capture high-intent student inquiries directly within the platform.
- Created creatives highlighting AFS soft skills, leadership training, and career readiness.
- Optimized campaign delivery using daily budget allocation and audience segmentation.
- Maintained continuous campaign monitoring to improve reach, engagement, and lead quality.
- Focused on awareness-building through high-frequency impressions and targeted messaging.
- Recommended CRM integration and automation for faster follow-ups and admissions nurturing.
Key Topics Covered
- Meta Ads
- Lead Generation
- Education Marketing
- PG Admissions
- Performance Marketing
- Audience Targeting
- Brand Awareness
- Conversion Optimization
- Student Acquisition
- Marketing Automation
Key Results & Metrics
Conclusion
The Meta Lead Generation campaign successfully increased awareness and generated high-quality PG admission leads for Amity University and AFS in the Delhi North market.
Strategic targeting, optimized creatives, and continuous campaign management helped maintain strong lead quality and cost efficiency throughout the campaign.
With a scalable paid media strategy and future-focused recommendations, Amity is well-positioned to continue expanding admissions and strengthening its presence in the higher education sector.
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