Written By
Mohit Singh
Reviewed By
Digibirds360
Published on
5 Aug 2025
Reading Time
4 min read
Amrita Hospital
Amrita Hospital generated 2,000 healthcare leads and 414 bookings through a performance-driven Google Ads and Meta campaign promoting preventive health check-up packages in Faridabad.
About the Client
Amrita Hospital aimed to improve preventive healthcare awareness and increase direct inquiries and bookings for its comprehensive health check-up packages in Faridabad through targeted digital campaigns.
The Objective
Drive direct inquiries and bookings for health packages, educate users on preventive care, and improve Amrita Hospital’s local visibility in Faridabad.
Our Solution
We executed a multi-platform paid marketing campaign across Google Ads, Facebook, and Instagram focused on preventive healthcare awareness, local targeting, and conversion-driven creatives.
The Challenge
Key healthcare marketing challenges addressed through the campaign:
Local Healthcare Visibility
Amrita Hospital needed stronger visibility for preventive healthcare searches in Faridabad.
High-Intent Lead Generation
The campaign needed to generate direct inquiries and appointment bookings for health packages.
Content Strategy
Strategy Points
- Ran Google Search Ads targeting 'health checkup Faridabad' and related healthcare keywords.
- Used Display Ads targeting health content readers and nearby audiences.
- Created Facebook & Instagram carousel ads showcasing included health tests.
- Produced doctor-led reels explaining preventive healthcare and health check-ups.
- Ran story ads with “Book Now” CTAs for fast appointment booking.
- Targeted working professionals, parents, healthcare seekers, and fitness-focused audiences.
- Optimized campaigns around peak interaction timings between 8 PM and 11:30 PM.
Key Topics Covered
- Google Ads
- Facebook Ads
- Instagram Marketing
- Healthcare Marketing
- Preventive Healthcare Campaigns
- Lead Generation
- Local Advertising
Key Results & Metrics
Conclusion
Search campaigns generated the highest-intent healthcare leads for preventive check-up services.
Women aged 30–50 years, especially working mothers, emerged as the highest-converting audience segment.
The campaign successfully combined awareness, education, and performance marketing to drive strong healthcare ROI and appointment bookings.
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