2,000+ High-Quality Registrations Generated for AI Workshop

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A multi-channel AI workshop campaign generated 2,170 high-quality registrations across India, the UK, and the Middle East using Meta Ads, LinkedIn Ads, and email marketing.

About the Client

A leading B2B SaaS company aimed to establish itself as a thought leader in AI for Supply Chain while driving registrations for its IT & AI workshops.

The Objective

Generate high-quality workshop registrations at scale while positioning the client as a thought leader in AI for Supply Chain across multiple global markets.

Our Solution

We developed a full-funnel, multi-channel strategy over a two-month period to effectively balance reach, precision targeting, and conversion.

Content Strategy

Strategy Points

Top Funnel: Built awareness using Meta and LinkedIn to reach relevant audiences at scale
Mid Funnel: Engaged users with compelling video and content highlighting AI-led transformation
Bottom Funnel: Converted prospects using retargeting and email nurture journeys
Meta Ads to drive scale and cost-efficient reach
LinkedIn Ads to target high-intent B2B audiences with precision
Email Marketing leveraging first-party data to nurture and convert leads

Key Results & Metrics

Metric

Value

Total Leads

2,170

Cost Per Lead

₹161

Conversion Rate

12.7%

Workshop Attendance

60%

Conclusion

Beyond lead generation, the campaign successfully positioned the client as a credible AI thought leader in the supply chain space, while delivering a strong balance between scale and quality.

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