TimesPro — Professional Education

About the Client

TimesPro, supported by the Times of India Group, delivers executive education tailored for working professionals but encountered visibility challenges in crowded online course searches. The key objective was to clearly position its programs as a premium, career-focused choice that stands out through industry relevance, expert faculty, and outcomes-driven learning.

Challenge

TimesPro, backed by Times of India, offers executive education programs but faced saturation in AI recommendations where generic 'online course' queries returned too many competitors. The challenge: differentiate as the premium choice for working professionals.

The Strategy

Rather than competing for volume, we optimized TimesPro's AI presence for quality positioning: 'best executive MBA programs', 'IIM certification courses', and career-transition-specific queries. The strategy emphasized partnerships with prestigious institutions and career outcome data.

The Results

Key Insight

In education, the quality of the recommendation matters more than quantity. Appearing for 'best executive education for senior managers' is worth more than appearing for generic 'online courses'.