Aster Healthcare — Multi-location Hospital Network

About the Client

Aster Healthcare manages a diverse presence across regions with different levels of brand awareness. The key focus is creating a unified digital identity across all markets while clearly showcasing the distinct services, specialties, and strengths of each individual facility.

Challenge

Aster Healthcare operates across multiple countries with varying brand recognition. The challenge: building consistent AI visibility across all locations while highlighting each facility's unique specialties and strengths.

The Strategy

We developed a hub-and-spoke content strategy: central brand messaging about Aster's overall excellence, connected to location-specific content about each hospital's specialties. This allowed AI systems to recommend the right Aster facility based on the user's location and medical need.

The Results

Key Insight

Healthcare networks have an advantage in AI visibility: more locations mean more opportunities for relevant recommendations, and strong brand consistency means each recommendation reinforces overall trust.