CDP Services
Unify Your Customer Data for Personalized Marketing
Break down data silos and create a single source of truth for every customer. Our CDP services help you collect, unify, and activate customer data across all marketing channels for hyper-personalized experiences.
360°
unified customer view
200%
improvement in personalization
3X
increase in campaign ROI
80%
reduction in data silos
5X
faster audience activation
Our Services
CDP Selection & Setup
Evaluate, select, and implement the right CDP for your business — Segment, mParticle, or custom.
Data Integration
Connect all data sources — CRM, website, app, email, ads — into a unified customer profile.
Identity Resolution
Merge anonymous and known user data into single customer identities across devices.
Audience Segmentation
Create dynamic, real-time audience segments based on unified customer data.
Activation & Orchestration
Push unified audiences to ad platforms, email, personalization engines, and CRM.
Measurement & Attribution
Unified measurement across channels with customer-level attribution modeling.
Process
Discover Goals
Understand audience and set goals.
Build Strategy
Content pillars, and platform priorities.
Create & Schedule
Content that resonates, posted on time.
Engage & Monitor
Real-time interaction and trend response.
Report & Refine
Optimise based on data and feedback.
Discover Goals
Understand audience and set goals.
Build Strategy
Content pillars, and platform priorities.
Create & Schedule
Content that resonates, posted on time.
Engage & Monitor
Real-time interaction and trend response.
Report & Refine
Optimise based on data and feedback.
Straight From The Client's Desk
Chapters, One Brand At A Time
Case Studies
DigiBirds helped Lava Mobiles enhance brand recognition and trust on Quora with SEO-optimized, educational content. The organic strategy led to over 306K+ organic Quora content views, without any paid media or influencers, rather than traditional advertising.
DigiBirds helped Lava Mobiles enhance brand recognition and trust on Quora with SEO-optimized, educational content. The organic strategy led to over 306K+ organic Quora content views, without any paid media or influencers, rather than traditional advertising.
DigiBirds helped Lava Mobiles enhance brand recognition and trust on Quora with SEO-optimized, educational content. The organic strategy led to over 306K+ organic Quora content views, without any paid media or influencers, rather than traditional advertising.
Thoughts, Trends & Takes
Blogs
What Our clients Are Saying
What Our clients Are Saying
No testimonials yet for this industry.
No testimonials yet for this industry.
FAQs
Q. What is a CDP?
A. A Customer Data Platform collects data from all customer touchpoints, creates unified customer profiles, and makes that data available for marketing activation across all channels.
Q. How is a CDP different from a CRM?
A. A CRM stores known customer records. A CDP captures all interactions (including anonymous), creates unified profiles in real-time, and activates data across marketing tools.
Q. Which CDP platform do you recommend?
A. It depends on your needs. Segment for flexibility, mParticle for mobile-heavy businesses, Bloomreach for e-commerce, or custom solutions for unique requirements.
Q. How long does CDP implementation take?
A. Basic setup takes 4-6 weeks. Full implementation with all integrations, identity resolution, and activation typically takes 8-16 weeks.
Q. Do I need a CDP?
A. If you have customer data in multiple systems, run multi-channel marketing, and want to personalize at scale — yes. CDPs are essential for modern data-driven marketing.