Year-Long SEO Transformation for Ayurvedic Hospital

Client Overview

Client Name: Ayur Prakash
Industry: Health and Wellness

About Ayur Prakash:

Ayur Prakash is a renowned healthcare provider specializing in Ayurvedic treatments and therapies. Based on the principles of Ayurveda, Ayur Prakash offers natural and holistic solutions for a variety of health conditions. The clinic is dedicated to providing personalized care through traditional Ayurvedic practices, aiming to improve overall well-being and quality of life.

Initial Challenges

A comprehensive site audit revealed several critical SEO issues that needed to be addressed:

1. Slow Page Load Speed
   • Identified through Google PageSpeed Insights.
   • Solutions: Serve images in next-gen formats, defer offscreen images, remove unused JavaScript and CSS, and reduce initial server response time.
2. Missing Meta Descriptions
   • Several pages lacked meta descriptions, affecting click-through rates.
   • Solution: Provided unique, relevant meta descriptions for each page.
3. Duplicate Title Tags
   • Duplicate title tags confused search engines and affected rankings.
   • Solution: Created unique, concise titles for each page.
4. 4XX Status Codes
   • Broken links prevented access and negatively impacted user experience.
   • Solution: Removed or replaced broken links.
5. Non-functional Forms
   • Several query and consultation forms were not working properly.
   • Solution: Fixed issues in all query forms, ensuring they submitted data correctly.
6. Orphan Pages in Sitemap
   • Orphan pages were not indexed and accessible.
   • Solution: Interlinked these pages from other sections of the site.

SEO Strategies Implemented

Technical SEO Fixes

• Page Speed Optimization:
  • Implemented recommendations from Google PageSpeed Insights to enhance both mobile and desktop performance.
  • Results: Significant reduction in page load times, improving user experience and rankings.
• Meta Data Enhancements:
  • Added missing meta descriptions and ensured each page had a unique title tag.
  • Results: Improved click-through rates and search engine relevance.
• Error Resolution:
  • Fixed 4XX errors by updating or removing broken links.
  • Results: Enhanced crawlability and user navigation.
• Form Functionality:
  • Debugged and fixed all non-functional forms on the site.
  • Results: Increased form submissions and improved user interaction.
• Content Optimization:
  • Ensured titles were concise and under 70 characters.
  • Results: Better visibility in search results without truncation.
• Interlinking Orphan Pages:
  • Linked orphan pages to relevant sections of the website.
  • Results: Improved indexation and user navigation.

Content Strategy

• Developed high-quality, informative content tailored to Ayur Prakash’s audience.
• Optimized existing content for targeted keywords.

Keyword Strategy

• Conducted thorough keyword research to identify high-potential keywords.
• Focused on improving rankings for top 3, top 5, and top 10 positions.

Results Achieved

Keyword Rankings:

The table above illustrates the significant improvement in keyword rankings for Ayur Prakash over one year. On December 15th, 2021, the site had 47 keywords in the top 3 positions on Google, with a search volume of 11.3k. By December 23rd, 2022, this had increased to 106 keywords, with a search volume of 27.7k—a 144.89% increase. Similar growth was observed in the top 5 and top 10 positions, with search volumes increasing by 208.40% and 227.97% respectively. Overall, the total count of keywords ranked improved from 250 to 637, showcasing a dramatic rise in search visibility and organic reach.

Organic Traffic:

• 216.9% increase in Organic traffic in One Year

Tenure: Jan 2021 - Dec 2021 to Jan 2022 - Dec 2022: 

Leads:

• 212% increase in inquiries in One Year via Organic visits

Conclusion

The one-year SEO campaign for Ayur Prakash significantly enhanced the website’s performance across all major metrics. By addressing technical issues, optimizing content, and improving user experience, Ayur Prakash achieved remarkable growth in organic traffic, keyword rankings, and lead generation. This case study highlights the importance of a comprehensive SEO strategy and its potential to drive substantial business growth.

Future Recommendations

To maintain and further improve SEO performance, the following recommendations are made:

• Continuously monitor site speed and perform regular audits.
• Update and expand content to keep it relevant and engaging.
• Continue refining keyword strategy based on the latest trends and search behavior.
• Regularly test and ensure all forms and interactive elements are functional.

This case study serves as a testament to the power of effective SEO in transforming a website’s visibility and engagement in a competitive industry.