A Meteoric Rise in Organic Traffic - Unveiling the Journey from 50K to 2.5 Million Organic Sessions in One Year!

Client Overview

Company Name: Hexa Health
Industry: Healthcare
Website: https://www.hexahealth.com/

About Client

HexaHealth is a pioneering HealthTech platform that boasts the most extensive network of hospitals nationwide, dedicated to providing a seamless surgical experience while championing transparency and accessibility in healthcare.

They serve as the ultimate destination for patients undergoing surgery, offering comprehensive support throughout their entire surgical journey. From utilizing cutting-edge AI technology to match patients with the perfect doctor and hospital, to facilitating seamless hospital admissions, insurance arrangements, financing options, and post-surgery recovery, we ensure a hassle-free experience from start to finish.

Objectives

1. Improve overall organic search traffic.
2. Enhance keyword rankings for primary and secondary healthcare topics.
3. Increase the number of authoritative backlinks.
4. Establish HexaHealth as a credible and authoritative source in the healthcare domain.

Strategies Implemented

1. EAT (Expertise, Authoritativeness, Trustworthiness)

• Expertise: Ensured that qualified healthcare professionals authored and reviewed all medical content. Added author bios and credentials to content pages.
• Authoritativeness: Published content citing reputable sources such as medical journals, government health sites, and industry leaders.
• Trustworthiness: Added SSL certificates, clear privacy policies, and contact information to build user trust.

2. Content Clustering

• Developed content clusters around key healthcare topics. For example, for cardiology, created a cluster including:
  • Main page: "Cardiology Services"
  • Supporting pages: "Heart Disease Prevention", "Common Cardiology Procedures", "Top Cardiologists in [City]", etc.
• We internally linked these pages to enhance site structure and relevance.

3. Topical Specialty and Treatment Pages

• Created dedicated pages for various medical specialties and treatments, such as:
  • "Orthopedic Treatments"
  • "Dermatology Services"
  • "Mental Health Counseling"
• These pages provided in-depth information on each specialty, improving relevance for specific search queries.

4. Authoritative Backlinks and Mentions

• Conducted outreach campaigns to acquire backlinks from high-authority health websites, medical journals, and news outlets.
• Collaborated with industry influencers and bloggers for guest posts and mentions.
• Participated in healthcare forums and Q&A sites like Quora and Reddit to gain visibility and backlinks.

Results

1. Organic Traffic

• Increase in organic traffic: Achieved a 4900% increase in organic traffic from April 2022 to March 2023.
• Improved user engagement: Higher average session duration and lower bounce rate due to more relevant and high-quality content.

2. Keyword Rankings

• Topical keyword rankings: Significant improvement in keyword rankings for primary healthcare topics such as "cardiology services", "orthopedic treatments", and "mental health counseling".
• Long-tail keywords: Increased visibility for long-tail keywords related to specific treatments and conditions.

3. Backlinks

• Authoritative backlinks: Acquired over 200 high-quality backlinks from reputable health-related domains.
• Domain Authority (DA): Increased DA from 18 to 25.

4. EAT Signals

• Improved EAT signals: Enhanced perceived expertise, authoritativeness, and trustworthiness through well-credentialed content, secure website practices, and transparent policies.
• Higher trust and credibility: Notable increase in brand searches and direct traffic indicating growing trust in HexaHealth.

Additional Points and Recommendations

Technical SEO Enhancements

• Site speed optimization: Improved page load times by optimizing images, leveraging browser caching, and minimizing JavaScript and CSS.
• Mobile-friendliness: Ensured the website is fully responsive and provides a seamless user

Content Marketing

• Educational content: Expanded the blog with educational articles on various health topics, FAQs, and patient stories.
• Video content: Created and optimized video content for YouTube and embedded videos on relevant pages, improving engagement and rankings.

Social Media Integration

• Social media engagement: Increased social media activity, sharing informative content, and engaging with the audience to drive traffic and brand awareness.
• Cross-promotion: Promoted blog posts and treatment pages on social media platforms to drive traffic and improve content reach.

Conclusion

By implementing a comprehensive SEO strategy focusing on EAT principles, content clustering, creation of specialty pages, and building authoritative backlinks, HexaHealth significantly improved its online presence and search engine rankings. The integrated approach not only increased organic traffic and keyword rankings but also enhanced the overall user experience and trust in the brand.

Continued focus on technical SEO, local SEO, and content marketing will further bolster HexaHealth's position as a leading authority in the healthcare sector. Regularly updating content, acquiring new backlinks, and engaging with the audience on social media will sustain and amplify these positive results.