Reviving E-Commerce Excellence: A Google Update Recovery Journey to 1 Million+ Search Volume in Top 10 for Apparel Platform

About the Client

Client Overview

Client Name: Luxurion World
Industry: Traditional Apparel and Handloom Artworks
Website: www.luxurionworld.com

About Luxurion World:

Established in 2009, Luxurion World is a socio-economic online platform specializing in premium quality traditional apparel. The platform showcases a variety of art forms such as Chikankari, Kanjeevaram, Paithani, Ikat, Kantha, and Banarasi, among others. Luxurion World prides itself on making everyone feel special with their trendy and traditional handloom regalia. With a strong customer base of 20,000 happy clients worldwide, the platform aims to promote the rich heritage of Indian textiles.

The Challenge

In the period between October 2020 and December 2020, Luxurion World experienced a significant drop in rankings and organic traffic due to Google’s algorithm updates. The technical issues contributing to this drop included:

• Code and content quality issues
• Presence of spammy backlinks
• Lack of user-friendly and helpful content
• Reduced website authority

The Solution

To address these challenges, we implemented a comprehensive SEO strategy:

1. Code and Content Cleanup:
   • Conducted a full technical audit to identify and fix code issues.
   • Removed low-quality and duplicate content.
   • Ensured that all content adhered to Google’s quality guidelines.
2. Content Strategy:
   • Developed high-quality, user-focused content.
   • Created informative blog posts and guides relevant to the handloom and traditional apparel industry.
   • Ensured content was optimized for relevant keywords.
3. After Google Update 101 Task Exercise:
   • Implemented a series of SEO best practices to recover from the update.
   • Enhanced the website’s E-A-T (Expertise, Authoritativeness, Trustworthiness).
   • Improved site architecture and internal linking.
4. Backlink Cleanup:
   • Identified and disavowed spammy backlinks.
   • Built high-quality backlinks through guest posting, article submissions, and outreach.
5. Technical SEO Improvements:
   • Improved website speed and mobile responsiveness.
   • Ensured proper indexing of all important pages.
   • Fixed broken links and ensured proper 301 redirects.

Results

After implementing all the required changes and cleaning up the spammy backlinks, traffic started to boost, and we recovered most of the dropped rankings and traffic within six months. After this initial recovery period, we continued to see growth, and within a year, we had nearly doubled the organic traffic compared to the period before the Google update impacted the site.

Traffic Improvement:

• Year-on-Year Organic Traffic Improvement: 109.21%
• Organic Traffic Improvement of Mar’21 to Mar’22: 1328%

Keyword Rankings:

• Overall Improvement in Top 10 Positions: Achieved 10 million+ monthly search volume on top 10 google results within one year.

Overall Improvements:

• Organic Traffic Improvement in 1 Year: 109%
• Top 10 Keywords Improvement in 1 Year: 3609%
• Improvements in Sales in 1 Year: 212%
• Search Volume in Top 10 positions: 1 Million+

Conclusion

By implementing a robust SEO strategy focused on technical optimization, high-quality content creation, and effective backlink management, Luxurion World successfully recovered from the significant drop in traffic and rankings caused by Google’s algorithm updates. Over a year, we achieved remarkable improvements in organic traffic, keyword rankings, and sales.

Our efforts not only restored Luxurion World’s online visibility but also positioned it as a leading platform in the traditional apparel and handloom industry. This case study highlights the importance of a well-rounded SEO strategy and the positive impact it can have on a business’s online presence and overall success.