Improving Local Visibility for Orientbell Tile Company

Client Overview

Orientbell Tile Company, a leading tile manufacturer with over 300 dealers and a presence in 50 cities across India, faced challenges in brand visibility, customer inquiries, and online reviews. Unlike competitors who invest heavily in TV advertisements and celebrity endorsements, Orientbell had a lower brand search volume and fewer customer reviews on Google, which impacted its local search rankings.

The Challenge

Orientbell needed a digital marketing strategy to boost local visibility, increase customer reviews, and drive customer inquiries to its dealer network. The challenges included:

• High competition from brands with extensive advertising campaigns.
• Low brand search volume on Google.
• A lack of customer reviews leads to reduced credibility and lower search rankings.

The Solution

To address these challenges, our digital marketing agency implemented a comprehensive strategy focusing on optimizing Google Business Profiles, building local citations, encouraging customer reviews, and executing targeted local marketing campaigns.

Google Business Profile Optimization

The first step was optimizing the Google Business Profiles for all 300 dealer locations. This involved:

• Business Profile Audit: A thorough audit of each GBP to identify and correct inconsistencies in addresses, business hours, and contact information.
• Enhanced Visuals: Added high-quality photos and videos to showcase Orientbell's products and dealer locations.
• Optimized Business Descriptions: Created keyword-rich business descriptions for improved search engine ranking.
• Accurate Information: Ensured each GBP had an accurate Name, Address, Phone number (NAP), business hours, and service areas.

Local Citation Building

We focused on building local citations to enhance Orientbell's online authority and recognition by Google:

• Citation Analysis: Analyzed existing citations for NAP consistency and corrected any discrepancies.
• Citation Building: Created over 100 citations for each dealer location, using high-authority directories and niche industry platforms.

Customer Review Campaign

To boost customer reviews on Google, we launched a targeted campaign that included:

• Customer Review Contest: Suggested to Introduce a contest where customers who left a Google review had a chance to win prizes. This approach encouraged customers to share their experiences and increased review volume.
• Review Collection Strategy: Developed a systematic approach to collect reviews across all 300 dealer locations. This included providing incentives for reviews and engaging customers through email and social media.
• Review Monitoring and Response: Ensured that all customer reviews were monitored and responded to promptly, reinforcing a positive brand image.

Local Marketing Campaigns

To increase local visibility and drive customer inquiries, we executed targeted marketing campaigns, including:

• Google Ads and Social Media Campaigns: Leveraged digital marketing to boost brand awareness and attract potential customers.
• Local Events and Partnerships: Collaborated with architects and interior designers to host events, creating more opportunities for customer interaction and reviews.

The Results

Our comprehensive strategy led to significant improvements in Orientbell's brand visibility, customer reviews, and local presence:

• Overall GMB's views had cumulatively increased by 251.23% for all locations within 1 Year (Apr-22 to Mar-23)
• Overall calls had cumulatively increased by 208.51% for all locations within 1 Year (Apr-22 to Mar-23)
• 200% Increase in Search Impressions: Search impressions for Orientbell-related keywords increased by 200% within the same timeframe.
• Enhanced Local Presence: Orientbell's increased visibility in local search results led to more customer inquiries and higher footfalls at dealer locations.
• Significant Increase in Google Reviews: The customer review contest resulted in a substantial increase in Google reviews, contributing to a higher overall rating and improved customer trust.