How We Drove 4X Organic Session Growth in 12 Months for Leading Healthcare Brand

About the Client

Our client is a premier healthcare services provider in India, part of a prestigious conglomerate with a vast presence in sectors such as automotive, technology, infrastructure, and education. This healthcare initiative is committed to revolutionizing healthcare delivery and culture in India. Boasting cutting-edge facilities in Gurgaon and Delhi, the client excels in providing exceptional clinical care with a focus on ethics, compassion, and patient-centric services, meeting the diverse healthcare needs of families.

The Challenge

Although the client already attracted organic traffic, they aimed to significantly elevate their online presence and amplify organic growth. The primary challenges included:

• Expanding reach through enhanced organic search visibility.
• Adhering to EAT (Expertise, Authoritativeness, Trustworthiness) guidelines post-Medic update.
• Standing out amidst stiff competition from major healthcare centers.
• Boosting the number of booked appointments, especially for competitive specialties such as Oncology, Cardiology, Robotic Surgery, Orthopedics, and Neurology.

The Solution

As the SEO agency, we implemented a comprehensive and strategic approach:

1. Keyword Research and Targeting:
   • Identified over 3000 high-volume keywords with a combined monthly search volume of approximately 10 million.
   • Focused optimization efforts on 100+ pages across 10 key specialties, targeting these high-potential keywords.
2. Content Strategy:
   • Developed over 1000 content pieces in one year to enrich on-site information.
   • Created hospital-specific pages for targeted specialties, addressing patient queries and establishing trust through factual and authoritative content.
3. Technical SEO and Best Practices:
   • Enhanced website speed, optimized metadata, and improved overall content structure.
   • Ensured proper indexing and incorporated expert videos to strengthen EAT value.
   • Embedded content reviewed and written by medical specialists.
4. Google Updates Management:
   • Post-Medic update, prioritized EAT principles, adding accreditation badges, and optimizing testimonial sections.
   • Embedded testimonial videos on key specialty and treatment pages.
5. Conversion Rate Optimization:
   • Refined booking forms and added persistent “Book an Appointment” buttons on key pages, streamlining the appointment booking process.

The Results

Our focused and comprehensive SEO strategy yielded remarkable results, significantly boosting the client’s organic traffic, keyword rankings, and conversion rates.

Organic Traffic Improvement

The absolute figures have been standardized to simplify the comparison of growth over 12 months.

 

Conclusion

Our meticulously tailored SEO strategy significantly enhanced the client’s online visibility, organic traffic, keyword rankings, and conversion rates. By addressing technical aspects, content quality, and user experience, we established the client as a leading authority in the healthcare sector, resulting in substantial increases in both traffic and patient appointments. This case study demonstrates the profound impact of customized SEO strategies in achieving exceptional growth in competitive industries.