What is Guest Posting and Its Importance in SEO

Mohit Singh

"Guest posting - a term that's frequently discussed in the realm of digital marketing. But what exactly is it? And, more importantly, why is it so crucial for your website's SEO?"

This comprehensive guide is your answer. We'll dig into the complexities of guest posting, discuss its importance in SEO, and explore best practices and quality parameters.

Additionally, we'll provide insights into what constitutes high-quality guest blogging and highlight some top tools. But that's not all; we'll also hear from the experts at Digibirds360, who'll share how their Guest Posting Team can assist you in maximising your online presence. You'll be able to unlock the full potential of guest posting and take your digital marketing efforts to the next step.

What is Guest Posting?

Guest posting, also known as guest blogging, is writing and publishing content on someone else's website or blog. It's a mutually beneficial arrangement where the guest blogger gets exposure to a new audience, and the hosting website gains fresh, valuable content.

Importance of Guest Posting in SEO

Guest posting is a powerful tool for SEO for several reasons. Firstly, it helps build high-quality backlinks, which are crucial for search engine rankings. Quality backlinks indicate to search engines that your site is reputable and authoritative. Secondly, guest posting services enhances your online visibility by reaching a wider audience.

When your content is published on traditional websites, it increases your credibility and drives traffic back to your site.

5 Best Practices for Guest Blogging

Here are the 5 top practices to improve your guest blogging efforts:

Research: Understand the target audience and the website's content guidelines before pitching your ideas.

Originality: Ask your writers to craft unique and original content tailored for the host website.

Relevance: It must align with the host site's niche and interest its readers.

Engagement: Engage with the readers through comments and social media when your guest post is live.

Quality Over Quantity: Focus on the quality of your guest posts rather than the quantity.

What are some Quality Parameters for Guest Blogging

Quality Content: Quality guest blogging involves a seamless blend of engaging content, relevance, and authenticity. The content should be well-researched, informative, and free of grammatical errors. It should add value to the readers and spark discussions.

High Quality Domain: When choosing a domain, it's crucial to consider the following quality metrics:

Relevant Niche: Prospects should align with the business for relevance.
Domain Authority (DA): Look for domains with a DA of 30 or higher.
Domain Rating (DR): Get domains with a DR of 20 or higher.
Spam Score: Opt for domains with a low spam score, ideally below 10%.
Monthly Organic Traffic: Prioritize domains with a minimum of 500 organic monthly traffic.

Avoid PBN’s (Private Blogging Networks): Some people create private blog networks (PBNs) to manipulate search engine rankings. This often results in content strategically crafted for SEO purposes rather than providing real value to readers. However, using PBNs can be risky because search engines are designed to detect manipulative practices and may penalise websites that use them. Additionally, backlinks from PBNs might lack authenticity and ultimately harm a website's overall link profile.

Sample of Guest Post Prospects

LoB Type Unique Domain DA DR Spam Score Site Index Pages SEMRUSH Traffic (India)
Fixed Deposit Premium Syndication taxguru.in 53 73 -- 3,06,000 1.2M
Fixed Deposit Premium Syndication caclubindia.com 53 58 -- 4,28,000 426.6K
Car Insurance drivespark.com taxguru.in 59 61 1% 9,74,000 1.6M
Car Insurance Premium Syndication motoroids.com 57 54 3% 60,400 44.6k
Unsecured Loans Premium Syndication outlookmoney.com 45 56 1% 25,900 5.6K
TW Loan Premium Syndication goodreturns.in 52 70 1% 8,85,000 17.69M
Health Insurance BAU Syndication ritiriwaz.com 33 32 1% 5810 48.6K
Two Wheeler Insurance BAU Syndication autobizz.in 41 32 3% 25,300 15.2K
Unsecured Loans BAU Syndication financeplusinsurance.com 55 33 3% 669 2.2K
Income-Tax BAU Syndication taxconcept.net 22 23 -- 16,500 6.5K

What Does High-Quality Guest Blogging Look Like?

High-quality guest blogging reflects a deep understanding of the target audience, the host website's tone and style, and the ability to present information engaging and informatively. It establishes the author as an authority in their field and leaves a lasting impression on the readers.

Best tools to leverage

Here’s a list of the best tools to use for guest blogging.

Content Perspectives:
Grammarly: Helps in proofreading and editing content for grammatical errors.
BuzzSumo: Identifies popular topics and trending content ideas in your niche.
HARO (Help a Reporter Out): Connects journalists and bloggers with expert sources.
SEMrush: Assists in keyword research and competitor analysis for content optimisation.

Backlink Perspectives:
Buzzstream: is a tool designed to make email outreach more effortless and efficient. It helps in automating the links outreaching activity.
Ahrefs: is the best tool for backlink analysis, and its content explorer report also helps to identify the best link acquisition prospects.
SEMrush: Assists in keyword research and competitor analysis for content optimisation.

These tools offer significant advantages in guest blogging by automating the link-building process. From finding trending topics, researching relevant link acquisition prospects, finding emails, tracking replies, and sending follow-up emails to analysing competitors’ backlinks, you can do it all in less time and achieve the best possible outcomes.

Also Read: Google Resolves Critical Bug in October 2023 Core Update, Reviving Discover Traffic

The Digibirds360 Guest Posting Experts' Views

At Digibirds360, our experts make it a point to thoroughly understand each client's Line of Business (LOB) and their requirements. This helps us create a comprehensive content marketing strategy that can effectively tackle their competitors. We analyse various aspects like the client's current backlinks profile, SERP visibility, site authority, competitor's backlinks profile, trending keywords and topics, and more. Our guest posting experts then strategize the links acquisition process. Here are some of the main steps that we follow:

- Identify the niche of each client.
- Analyse the existing referring domains.
- Conduct Backlinks Audit.
- Analyse online reputation & brand awareness.
- Disavow spammy backlinks.
- Research niche-relevant links acquisition prospects as per the specified criteria.
- Automate the email outreach process.
- Suggest content creation ideas per the guidelines of bloggers or influencers.
- Create high-quality backlinks.
- Publish digital PRs to create citations on reputed sites.
- Monitor the outcomes of the implemented process.

We aim to provide our clients with a comprehensive and effective content marketing strategy to help them succeed in their LOB.

Keywords Improvement Report:

Keywords Search Volume (IND) Ranking (30-09-2023) Ranking (1-11-2023)
IDV calculator 22200 7 1
Bike loan interest rate 18100 7 1
Mobile insurance 12100 6 3
Bajaj Allianz Car Insurance renewal 8100 10 4
Loan against FD 5400 10 4
Car Depreciation Calculator 5400 7 5
Bajaj Finance FD calculator 1600 7 4
Car insurance premium calculato 1300 10 2

How can the Digibirds360 Guest Posting Team Help You Out?

Digibirds360's Guest Posting Team comprises seasoned professionals who specialise in identifying high-authority websites, creating compelling guest post pitches, and delivering top-notch content that resonates with the target audience. Their expertise ensures that your guest posts not only enhance your online visibility but also establish you as a thought leader in your industry. We give the following to our clients.

1. Improve SERP (Search Engine Result Page) Visibility
2. Improve Domain’s metrics like DR, DA, PA, etc
3. Improve keyword ranking & organic traffic
4. Improve referral traffic from Google-approved sites
5. Increase the trust flow of the domain by creating backlinks on niche relevant & high authority sites like Wikipedia, etc.
6. Create citations on reputed sites that will help increase your brand's online reputation.

In conclusion, guest posting is not merely a marketing strategy; it's a gateway to building meaningful relationships in your industry, expanding your online presence, and driving organic traffic to your website. To maximise the benefits of guest posting and achieve greater success in your digital marketing endeavours, it's crucial to follow best practices, have a solid grasp of quality standards, and seek guidance from seasoned professionals such as Digibirds360.

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Mohit Singh Digital Marketer Expert at Digibirds360. I have 10+ years of experience in digital industry including Organic, social media, content marketing and paid media. Expertise in Search Engine Optimization and PPC (Google Adwords & Facebook Ads) to increase brands customer base. Ability to successfully analyze, design, implement and manage all phases of site auditing from start to finish. ROI driven approach to give transformation growth via digital execellence.